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BREEAM Official

Head of Commercial Marketing

Watford
Posted 8 days ago
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Head of Commercial Marketing

Make an Impact: Head of Commercial Marketing

This is a rare opportunity to shape how marketing drives growth at scale. As Head of Commercial Marketing, you’ll play a central role in building a more insight-led, commercially focused marketing function—strengthening how products and services are positioned, taken to market, and delivered across multiple audiences and markets.

What You’ll Be Doing

You will lead the development of a clear, joined-up commercial marketing approach across the organisation. Working closely with Product and Sales, you’ll ensure marketing activity is aligned to growth priorities, delivering measurable impact.

Key Areas Include

  • Defining and delivering an integrated commercial marketing strategy aligned to growth goals
  • Leading product marketing, including positioning, value propositions, and go-to-market planning
  • Strengthening demand generation through structured, data-led campaign planning
  • Using customer and market insight to improve targeting, messaging, and performance
  • Improving marketing effectiveness and demonstrating impact on growth and engagement
  • Aligning marketing with commercial priorities and enterprise opportunities
  • Establishing clear marketing standards, processes, and ways of working
  • Leading and developing a team of product marketing professionals

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Why you're a good match

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What We’re Looking For

We’re looking for a senior marketing leader who combines strategic thinking with strong execution capability.

You’ll Bring

  • Experience in senior B2B marketing roles (e.g. Head of Marketing, Head of Growth, Head of Product Marketing)
  • Strong product marketing and go-to-market expertise across complex products or services
  • Proven ability to drive demand generation and improve marketing effectiveness
  • Experience using customer insight and data to inform strategy and campaigns
  • A commercial mindset, with evidence of aligning marketing to revenue and growth outcomes
  • Experience working cross-functionally with Product and Sales teams
  • Leadership experience, including developing teams and improving capability

Experience in sectors such as professional services, SaaS, education, consulting, or standards-based environments would be beneficial, but not essential.

Location and Working Pattern

This role is based at the BRE Science Park in Watford, with an expectation to work on-site approximately one day per week (flexi-hybrid).

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Recruitment Timeline

  • Application closing date: Sunday, 12th July 2026
  • AI interview stage (via Ryan): 13th July - 19th July 2026
  • Final interview stage: 29th July 2026, in-person interview at the BRE Science Park, Watford

Why Join BRE?

This role offers the chance to:

  • Shape and evolve a marketing function with real organisational impact
  • Work across a diverse portfolio of products and markets, including international growth
  • Strengthen how marketing contributes to commercial outcomes
  • Lead capability building in a collaborative and purpose-driven environment

Ready to apply?

If you’re interested in building a more commercially effective, insight-led marketing function and want to play a key role in driving growth, we’d love to hear from you.


Note on Mission:

BRE contributes to a thriving and sustainable world by developing science-led solutions to built environment challenges. Our vision is to be the world-leading innovation, science, and data hub for the built environment. We’re ambitious in terms of quality and global scope, aiming to be recognised, demanded, and celebrated for our world-class, innovative, and **science-led solutions.

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Skills

Strategic Thinking
Product Marketing
Go-To-Market Planning
Demand Generation
Data Analysis
Customer Insight
Marketing Effectiveness
Cross-Functional Collaboration
Leadership
Team Development
Commercial Mindset
Marketing Strategy
Campaign Planning
Messaging
Performance Improvement
Market Insight

Location

Watford, England, United Kingdom

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