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Position: Head of Communications | Location: London (Hybrid, 2 Days in Office)
About the Role
As our Head of Communications, you’ll lead GWI’s public relations, corporate communications, and social media strategy. Reporting directly to the CMO, this strategic yet hands-on role involves shaping narratives that align with media, customers, partners, and investors—while elevating GWI’s brand voice in a competitive market.
You’ll drive thought leadership, ensure messaging consistency across functions, and play a central role in crafting a compelling narrative as GWI scales globally. Reporting to executives, you’ll collaborate closely with leadership to position GWI as a market leader in AI and customer insights.
Key Responsibilities
Strategic Leadership
- Develop and execute an integrated communications strategy spanning PR, media engagement, executive comms, and social media.
- Align comms strategy with company goals, product launches, and market milestones.
- Monitor industry trends, competitor activity, and media landscape shifts to keep GWI relevant and visible.
- Lead U.S. market expansion efforts, establishing thought leadership, brand positioning, and media-driven awareness.
Media Relations & Thought Leadership
- Serve as a trusted advisor to the executive team, shaping executive visibility and thought leadership.
- Build high-level relationships with news, business, tech, trade, and broadcast media.
- Proactively pitch stories, secure earned media placements, and position GWI as an authority in AI and customer intelligence.
- Develop executive thought leadership programs, craft media-ready messaging, and secure speaking opportunities with top-tier platforms.
Executive Visibility, IR & Crisis Management
- Advise executives on public positioning, media engagement, and narrative development.
- Prepare spokespeople for interviews, panels, and keynotes with structured coaching.
- Support the CEO and CFO in shaping investor and financial narratives for fundraising, board communications, and high-stakes announcements.
- Oversee crisis communications planning—ensuring clarity, confidence, and control during challenging moments.
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Social Media & Digital Engagement
- Define GWI’s social media strategy across platforms, ensuring alignment with broader messaging (not parallel execution).
- Partner with Marketing and Creative to integrate social campaigns, product launches, and thought leadership initiatives.
- Establish a performance framework, set KPIs, and interpret analytics to refine digital presence.
Team Leadership & Performance
- Lead and mentor two direct reports, fostering growth with empathy and strategic direction.
- Cultivate strong partnerships with Product, Revenue, Marketing, and Insights teams for integrated campaigns.
- Demonstrate impact through clear reporting on communications performance and campaign efficiency.
Requirements
We’re looking for a strategic communicator with a mix of experience, influence, and humility. Key qualifications include:
- Comprehensive communications expertise (PR, media relations, executive comms, investor relations) in high-growth B2B tech—with 3+ years in a leadership role.
- Proven success in securing high-profile media placements that shape narrative and influence public opinion.
- Ability to translate complex technical or data-driven concepts into compelling, accessible stories.
- Exceptional collaboration skills, with experience influencing cross-functional dynamics.
- Direct involvement in executive media engagement, speaking engagements, and thought leadership programs.
- Proficiency in AI tools to enhance communication strategy and execution.
- A passion for data—leveraging insights to inform strategy and measure impact.
- Strong writing, editing, and storytelling skills with an editorial mindset.
- High energy and humility—approachable, inspiring, and grounded.
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Benefits (Wellbeing & Balance)
At GWI, we prioritize meaningful work and decompression. Perks include:
✅ Flexibility & Leave – 25 days’ annual leave + office closures. ✅ Health & Wellbeing – Cash plan for healthcare, enhanced family benefits, carer days, and mental health support. ✅ Financial Benefits – Competitive salary, 4% pension matching, recognition programs, and success awards. ✅ Work-Life Balance – Flexitime, early Friday finishes, hybrid work options, and a "work from home" budget. ✅ Career Growth – Accredited learning, leadership development, and global career mobility. ✅ Community & Impact – DE&I initiatives, volunteering opportunities, and charitable payroll giving.
"Friendliest, most fulfilling place we’ve ever worked."
Diversity, Equity & Inclusion
GWI is unwavering in its commitment to diversity—both in data and talent. Our goal is to mirror the global world within our teams.
As a Disability Confident employer, we welcome applications from disabled candidates and offer flexible adjustments (reasonable requests, extended time, accommodation, etc.). We actively encourage underrepresented communities to apply and assure tailored support throughout the process.
You’ll contribute to meaningful work here—grow professionally, and belong fully.
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