DAYS OF YOUR LIFE LIMITED
Head of Content
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About the role
Take ownership of content across our portfolio of five websites. This is a hands-on leadership role — you’ll be writing and editing as much as you’re strategising, and you’ll have real autonomy to shape how our brands sound across every page a customer encounters. You’ll own everything from category page copy and product descriptions to our blogs and FAQ content. This is a hands-on, individual contributor role — there’s no team to delegate to, so you’ll be doing the research, writing, editing and publishing yourself. You’ll be part of a small, close-knit marketing team and report directly to the CEO, so this is a role with real visibility and influence over the direction of the brand. If you love finding the line between “genuinely useful” and “genuinely entertaining” — and you’re allergic to generic, AI-flavoured marketing copy — this is built for you. You must, however, be conversant with LLMs and use them every day for work.
What you’ll be doing
- Owning the content strategy and execution across all five of our websites — category pages, product copy, landing pages, and blog content.
- Auditing and rewriting existing on-site content to eliminate duplication, inconsistency and generic “filler” copy, replacing it with a distinctive, consistent brand voice.
- Working closely with SEO to make sure content performs — for traditional search and increasingly for AI-driven answer engines (GEO).
- Verifying accuracy of all published content against live product and pricing data before anything goes live.
- Reporting on content performance (organic traffic, CTR, rankings) and adjusting strategy accordingly.
- Managing a content calendar spanning blogs and seasonal campaigns.
- Reporting directly to the CEO as part of a small marketing team, with plenty of scope to shape process as well as output.
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What we’re looking for
- 4+ years’ experience in a content, editorial or copywriting role, ideally with at least 1-2 years leading content strategy rather than just producing it.
- A portfolio that shows range — you can write playful, brand-driven copy as easily as clear, structured FAQ or product content.
- Strong working knowledge of SEO fundamentals (on-page optimisation, keyword research, internal linking) and genuine curiosity about how AI answer engines are changing content strategy.
- Meticulous attention to detail — you double-check facts, prices and product claims rather than assuming source material is accurate.
- Comfortable working across multiple sites/brands at once without losing consistency.
- Experience with ecommerce CMS platforms is a plus.
- Daily use of LLMs for work is a must.
- A sharp editorial eye — happy to give and receive direct feedback on copy.
- Genuinely happy working full-time from the office (Shoreditch or Saffron Walden) as part of a small, tight-knit team — this isn’t a role for someone who wants to work in isolation. Excellent communication and collaboration skills,
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What you’ll get
- Up to £50,000 salary
- Direct reporting line to the CEO, with real influence over brand direction.
- A small, close marketing team where your work is seen and valued, not lost in a big org chart.
- Genuine ownership over content strategy from day one.
- The chance to build out a content function from a strong existing foundation, rather than starting from zero.
How to apply
Send your CV along with two or three writing samples that best show your range — we’re especially interested in seeing before/after examples if you have them, or any work where you’ve had to untangle messy, inconsistent existing content into something sharper
Company Description
DAYS OF YOUR LIFE LIMITED is a Experience Day Group with distribution on the High Street, major eCommerce sites and 5 of its own D2C websites. It is a Founder owned business originally started in 2006. Activity Superstore was the original business of the group and then 4 additional acquisitions have been added over the last 7 years. The main office is in Saffron Walden with 30 people whilst the digital marketing team is mostly in its private office in a Shoreditch shared space. This role can operate in either location. For more detail visit www.activitysuperstore.com
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