Travtus
Head of Content and Product Marketing
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Head of Content and Product Marketing
Head of Content & Product Marketing
London (On-site, London Farringdon)
Full-time, salary: £75,000–£95,000
About the Role
We are looking for a Head of Content & Product Marketing to own Travtus’ story—what we do, why it matters, and why customers should care.
This role leads messaging and positioning, product marketing, content and thought leadership, PR and analyst relations, customer proof, sales-enablement content, and the company’s reputation and category narrative. You convert the product and customer outcomes into a clear, consistent market narrative, alongside the assets supporting Sales’ ability to win.
Your primary KPIs are improving win rates and driving message adoption. This requires close collaboration with the Head of Revenue Marketing (demand gen and pipeline), and alignment with Sales, Product and the CEO.
A highly hands-on leadership position that demands strong product marketing expertise, excellent writing and the capability to deliver at pace in a growing software company.
About Travtus
Travtus’ Everyday (AI)™ platform is transforming the housing industry by fusing intelligence and automation. Teams leverage AI-powered daily decisions across their existing workflows. This drives efficiency and enhances the resident experience.
Key Responsibilities
Messaging & Positioning
- Develop and maintain the company’s centralized messaging framework
- Define market and product positioning at platform, solution, and feature levels
- Refine value propositions across all levels and ensure messaging consistency
- Facilitate a value-added messaging library for personas, underpinned by ICP, buyer personas and Revenue Marketing insights
- Standardize CEO/collateral creation into a singular messaging library
- Lead a 12-month strategy for desired market presence across events, PR, analysts, and channels
Product Marketing & Competitive Enablement
- Write sales narratives and talk tracks
- Build competitive battlecards, comparison reports and objection-handling guides (collaborating with Revenue Marketing on competitive monitoring)
Content & Thought Leadership
- Oversee core content OKR, including blog, case studies, documentation and long-form content
- Support the executive content engine—interviewing, drafting, repurposing and distributing leadership content
- Author whitepapers, research and benchmark reports
- Develop foundational categories and frameworks to support market education
- Lead organic and brand social media
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PR, Analyst Relations & Category
- Build and manage relationships with Gartner, Forrester, and Capterra
- Run analyst and category briefings and education sessions
- Develop PR and journalist relationships for coverage and credibility
- Define a clear strategy for citation visibility, enforced by Revenue Marketing’s monitoring
Customer Marketing & Advocacy
- Operate the reference program (vetted references and champions)
- Work across case studies, videos, quotes and real-world asset creation
- Enhance customer reviews programs (G2 / Capterra)
Sales Enablement Collateral
- Collaborate on the Prospect Pack (duplication and showcase of use cases, benefits, and process workflows)
- Create one-page solution guides and project-specific one-pagers
- Develop and refine Customer Delivery Packs and project templates (englobe inputs from Solutions and Delivery)
Events & Owned Formats
- Own executive dinners, customer councils and webinars
- Evaluate out-of-home opportunities like sponsor placements for CEO approval
- Co-lead with Revenue Marketing the strategy, execution and post-event amplification
Reputation & Partner Marketing
- Own the reputation-management process
- Drive co-marketing initiatives with strategic partners (tech firms, PMS, or integrators)
- Shape joint webinars and co-developed case studies
Planning, Process & Team (Joint with Head of Revenue Marketing)
- Contribute to the annual marketing plan for CEO approval
- Document and formalize repeatable workflow processes and playbooks
- Scale the team through hires and reorganization
- Reduce heavy involvement from CEOs and other executives for operational efficiency
Requirements
Must-Have
- Significant B2B SaaS product marketing experience (focusing on messaging, positioning, and buyer personas)
- Demonstrated success in content and thought leadership programs
- Experience creating sales-enablement collateral (battlecards, one-pagers, case studies)
- Implications of PR and / or analyst relations
- Exceptional commercial storytelling, writing and editorial skills
- Reduce complexity and articulate the value of enterprise or complex B2B products for different stakeholders and customer segments
- Ability to work cross-functionally with Sales, Product, and other leadership teams
- Ability to thrive in a startup or scale-up culture
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Nice-to-Have
- Previous experience in category leadership (market and competitive positioning)
- Pre-established relationships with analysts (Gartner, Forrester)
- Hands-on experience with customer advocacy and reference programs
- Background in AI or workflow automation ecosystems (preferably in Housing/Property or regulated verticals)
Performance Measures
Your success will be measured by this combination of success criteria, including:
Go-To-Market Excellence
- Executing and documenting messaging and positioning playbooks
- Persona-targeted messaging materials linked to precise marketing targets
- Consistent messaging and contents correlated to a quantifiable win-rate improvement
Content & Thought Leadership
- Consistent production, quality, and expansion of ugarble content and leadership contributions across all channels
Sales Enablement
- High quality of enablement materials with trackable adoption metrics
- Timely delivery and execution of critical commercial assets
Customer Proof & Advocacy
- Production and publication frequency of case studies, references, reviews and client testimonials
Reputation & Category Presence
- Effective monitoring and execution of analysts and PR strategy
- Progressive building of the category narrative and market-wide visibility activities
Leadership & Ownership
- Leveraging and scaling repeatable marketing processes, templates and playbooks
- Clear function ownership with minimal dependence on founder/interim leadership
About the Team
The team thrives on a collaborative culture where all voices are equally valuable. Everyone contributes meaningful ideas, pushing the boundaries to create transformative solutions for our customers.
Rewarding emotional connection with each other propels innovation and groundbreaking initiatives. We challenge conventional wisdom by redefining how large-scale industries address resident and tenant needs.
Daily in-person collaboration powers our innovation—every team member commits to spending at least three working days on-site in London.
Benefits
- Be part of a high-impact, mission-driven startup
- Valuable hands-on exposure to applied AI in real-world property applications
- High level of ownership and visibility across leadership, product and sales teams
- Private healthcare
- Auto-enrolled pension plan
- Deliveroo allowance
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