Head of Content Campaigns (Mat Cover)

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you. The Opportunity: We are seeking a senior manager responsible for the campaign execution and planning across bespoke client campaigns and audience-led premium content. This role owns delivery excellence, creative effectiveness and performance outcomes across all client campaigns, ensuring projects are executed to the highest standards, on schedule and with measurable results. The Head of Content Campaigns executes campaigns against commercial objectives defined by clients, leads cross-functional execution and continuously improves how campaigns are produced, delivered and evaluated. This is a hands-on leadership role for someone who thrives on turning strategy into standout content experiences that drive audience engagement and client value. This role reports into the Global Content Director, with input into product development. Gaming Digital leadership will own strategy, product development, pricing and market expansion. Key Responsibilities: Campaign planning and execution • Lead end-to-end campaign development across formats and platforms • Briefs into campaign plans • Ensure all campaigns meet quality, brand and editorial standards • Oversee scheduling, workflow management and resource allocation across projects • Establish repeatable campaign processes and scalable delivery models Campaign planning and execution - ContentOS • Take ownership of audience-led content beats as part of year-long campaigns • Develop working relationships required for campaign delivery • Integrate client objectives into campaign frameworks, deliverables and timelines • Ensure all campaigns meet quality, brand and editorial standards Campaign performance and optimisation • Own campaign reporting, performance tracking and post-campaign analysis alongside marketing • Define success metrics and ensure every campaign is measurable and insight-driven • Identify optimisation opportunities and implement improvements for future campaigns • Develop testing frameworks to continuously improve content engagement and results • Partner with data teams to embed analytics into campaign planning and evaluation Video and multimedia leadership • Produce content using video and multimedia formats • Define best practices for scripted, interview, live and short-form video production • Work with production partners and internal teams to deliver high-quality visual content • Identify emerging video trends, platforms and storytelling techniques • Ensure video content aligns with audience behaviour and platform expectations AI-enabled content innovation • Champion the use of AI tools to improve campaign efficiency and performance • Identify opportunities for AI-assisted content production, research, scripting and optimisation • Establish and implement guidelines for responsible and effective AI use across campaign workflows • Test and evaluate new AI technologies that enhance content development and delivery Cross-functional collaboration • Work functionally to execute campaigns • Ensure campaign deliverables align with client expectations and strategic goals • Act as the central coordination point for campaign execution across departments • Provide campaign feasibility input during proposal and planning stages Team leadership • Manage, mentor and develop a team of campaign managers and freelance content specialists • Set clear performance expectations and development plans • Build a culture of accountability, creativity and continuous improvement • Act as key point of contact for commercial content freelancers, while building content campaigns team Knowledge, Skills & Behaviours: • Proven experience leading integrated content or marketing campaigns • Strong background in multi-channel storytelling and content formats • Demonstrated success managing complex projects with multiple stakeholders • Experience working with video production or multimedia campaigns • Experience with on-camera presenting • Familiarity with AI tools used in content creation, research or optimisation • Strong analytical mindset and confidence using performance data • Excellent communication, presentation and organisational skills • Experience developing talent About Clarion Events Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome) Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/) Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Our vision is we want every one of our products to be a market leader in customer satisfaction and delight. Benefits 25 days’ holiday plus bank holidays End of year wellbeing shutdown (closed for the last week of the year) Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc. Summer Hours in August (3pm finish on Fridays) Helping Our World (HOW) Days – one paid day per quarter to carry out charity work Pension Scheme Private Medical Insurance Health Cash Plan Wellbeing Library (MYNDUP) Mentoring Programme Season Ticket Loan Cycle to Work Schemes Free on-site gym and shower facilities Free eyesight tests Free flu vaccination – offered on site once a year for all employees Our Values PASSION We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows. CARE We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome. IMAGINATION Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit. TRUST We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us. Equal Opportunities We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution. Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities. When recruiting new employees or providing opportunities for promotion, we will: • Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents; • Ensure that no person is unlawfully discriminated against; • Select the best person for the role based on their skills, qualifications and abilities. This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.