Chartered Management Institute
Head of Content
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Location: Home-based with travel to our London or Kettering offices as required for meetings and team events. Reports to: Chief Product & Marketing Officer Salary: £70,000 - 75,000 plus excellent benefits & car allowance Closing Date: 31st July 2026
About the Role
This senior leadership position requires an expert storyteller who can translate market insights, policy shifts, and employer needs into high-impact digital learning / user experiences. You will shape and lead a small team to build a premium content portfolio that fuels partner renewals, maximises member and learner activation, accelerates the market adoption of flagship product suites and ultimately creates more, better qualified managers and leaders.
Responsibilities
- Content Strategy: Formulate and execute the overarching digital content strategy for CMI Thrive, ensuring alignment with the CMI Professional Standard and product portfolio as well as CMI’s strategic objectives.
- New Product Development: Drive adoption of new products, including the CMI Leadership Academy, Future Leaders Academy, and Leadership for AI qualification suites, by creating, sourcing, and curating content and e-learning for training providers and learners.
- UX: Deliver a top-tier user experience via CMI Thrive's content, communities, and mentoring to build a digital value proposition for core products, driving platform engagement, learner conversion, and guiding managers toward Chartered Manager (CMgr) status.
- Use of AI: Use generative artificial intelligence safely and effectively to automate content curation and recontextualise materials for diverse sectors and audiences.
- Thought Leadership & Brand Voice: Develop high-profile, original, CMI-owned content that amplifies CMI's brand and established position as the industry thought leader in management and leadership.
- Community Engagement: Cultivate relationships with CMI’s networks, external experts, and influencers to bring exclusive, high-value content to the platform. Leverage these connections within Thrive’s community spaces to create interactive, expert-led touchpoints that turn passive consumption into active, community-driven learner engagement.
- Content lifecycle management: Regularly audit CMI Thrive’s content, remove expired assets and ensure relevancy and recency.
- Performance & ROI Measurement: Monitor external content performance benchmarks, organic engagement data, and learner analytics to demonstrate clear behavioural impact and business results to CMI partners.
- Team Leadership: Mentor and manage direct reports, fostering a culture of innovation, data-driven decision-making, and customer-centricity.
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About You
We are an inclusive employer and welcome all diverse backgrounds, where individuality is celebrated, creating both a forward-thinking team and a supportive space for everyone in the CMI team. We actively invite applications from diverse cultures and experience.
We are looking for someone who can enhance our culture and align with our core values. We want someone who is:
- Passionate in making a positive difference to the skills of managers and leaders.
- Practical; with the ability to make quick and smart decisions.
- Progressive about creating a better future.
- Professional by being accountable and ethical in everything that we do.
Additionally, you should have:
- Extensive experience leading content strategy / content marketing, within a high-growth B2B or digital/marketing agency environment.
- In depth knowledge of UX best practice to drive user engagement.
- Proven track record of launching successful content initiatives that drive measurable customer retention, community engagement, brand authority, and revenue growth.
- Deep understanding of modern, digital content production and management including the use of AI in content personalisation and contextualisation.
- Demonstrated ability to take a data-driven approach and gather unstructured customer feedback and transform it into structured, scalable digital pathways that meet clear market needs.
- Superb communication and presentation skills, with the ability to collaborate effectively across a range of internal and external stakeholders.
- Thrives working at pace, with a pragmatic, agile approach.
- Passionate about CMI’s mission of turning accidental managers into conscious, inclusive leaders.
Why CMI
Are you looking to join a dynamic and ambitious organisation? At CMI, new leadership and management strategies are at the forefront of what we do. We know the importance of fresh ideas and encourage new perspectives. We are a not-for-profit, Sunday Times Best Company To Work for 2024, with a Platinum Accreditation with Investors in People. We offer an engaging, flexible and collaborative culture with a wealth of opportunity for professional development.
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It doesn’t stop there. We believe we are only as good as the people that work at CMI and in turn offer a competitive benefits package for all employees:
- Flexible working - We are not a traditional 9 to 5, we are flexible with what hours you work and when you work. Our offices in both London and Kettering provide comfortable collaboration spaces for team get-togethers.
- 21 days’ holiday + 8 days’ Bank Holiday + 4.5 days allocated for CMI holiday over Christmas and New Year period - with annual leave days increasing with length of service and the opportunity to buy and sell holiday.
- Wellbeing and mental health - in-house mental health first-aid trainers and BUPA Employee Assistance for 24 hour support plus private healthcare options.
- Inclusion at our core - Our colleague-led Inclusion Hubs for Ethnicity, LGBTQIA+, Menopause, Age, Disability and SocioEconomic are open for anyone to join.
- CMI membership - take advantage of our amazing courses and become a Chartered Manager. Plus, CMI will pay your professional membership to one additional organisation of choice.
- Rewards and Recognition scheme - cash prizes awarded to employees throughout the year.
- Pension - we add an extra 6% of your gross salary to your pension pot every month after 3 months.
About Us
The Chartered Management Institute (CMI) sets the Professional Standard in Management and Leadership. We have worked with businesses and education providers to inspire people to unleash their potential through qualifications, apprenticeships and training to become skilled, confident and successful managers and leaders, resulting in Chartered Manager status - the ultimate management accolade, which is proven to boost individuals’ career prospects, management capability and impact in the workplace.
Personal data which you provide through your application will be used for recruitment purposes only. For further details, see our privacy policy on our website. By submitting your CV/application, you are agreeing for your data to be used this way.
We reserve the right to close this vacancy earlier than advertised should we receive a high number of suitable applicants.
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