SUMO
Head of Content (Social & Digital)
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Head of Content — Social & Digital
Location: London
Working Model: Hybrid
Salary: £100,000 – £120,000
We are looking for a senior Head of Content to take full ownership of social content strategy for a fast-growing digital publisher with an ambitious growth agenda across the UK and US. This role sits at the intersection of editorial thinking, creative direction, and performance-led social strategy.
The Role
Content Strategy and Creative Direction
- Set the editorial vision, shape distinctive formats and recurring series, and ensure every piece of content serves a clear purpose within the wider growth agenda
- Own the end-to-end social content strategy across video, written, and audio formats
- Develop original formats and recurring series that build consistent audience habits over time
- Shape a clear editorial voice and visual identity that distinguishes the brand across every platform
- Translate expertise and point of view into content that is platform-native and genuinely compelling
- Stay close to trends and platform behaviour, making smart decisions quickly
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Audience Growth
- Design channel-specific strategies, lead experimentation, and use performance data to adapt quickly
- Build and execute audience growth strategies across LinkedIn, Instagram, TikTok, and YouTube
- Lead structured content experimentation across formats, hooks, and narrative structures
- Analyse performance data and translate findings into clear changes to strategy
- Use paid amplification strategically alongside organic content
- Identify emerging platforms early and make considered decisions about where to invest
Podcast Strategy
- Own the podcast roadmap from concept and format development through to distribution and performance
- Shape episode themes, guest strategy, and narrative structures to build authority and audience
- Ensure every episode generates a full suite of short-form social content
- Integrate podcast performance into the wider content strategy continuously
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Content Production and Delivery
- Build and manage a lean, high-output content operation with clear workflows and schedules
- Plan filming days, recording schedules, and publishing calendars across all formats
- Brief, direct, and manage editors, videographers, producers, and freelancers
- Maintain quality control from concept through to final publish
What We Are Looking For
- A senior content leader with strong creative instinct and a track record of building engaged audiences at scale
- Deep knowledge of platform behaviour across LinkedIn, Instagram, TikTok, and YouTube
- Experience leading the full content lifecycle from strategy and creative direction through to production and performance
- Proven podcast experience as part of a broader content and distribution strategy
- Highly organised, capable of managing multiple workstreams while maintaining creative standards
- Comfortable working closely with senior leadership, shaping ideas as well as executing them
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