Goat Funded Trader
Head of Content/Social Media
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We're hiring: HEAD OF CONTENT/SOCIAL MEDIA (Remote-Global)
We're looking for a Head of Content/Social Media to lead our global content strategy. A Head of Content is an expert in the pulse of the digital community, content culture, and audience attention.
You will lead the transition from a brand that "posts" content to a global media platform that commands authority. We are bold and ambitious; we aim to be the Shopify, Whop, or Coinbase of our industry, and we want you to lead that charge.
You are responsible for the entire content ecosystem of the company. From social media and viral content to creator partnerships, documentaries, YouTube series, podcasts, commercials, influencer campaigns, and brand storytelling, your role is to ensure every piece of content reinforces our position as the most recognizable brand in prop trading.
You are the lead strategist and the engine behind our organic growth. You will analyze market trends, competitor movements, platform shifts, and historical performance data to guide our team of content creators, graphic designers, video editors, influencers, and production partners to build legendary campaigns.
Your role is to make data-informed bets on content pillars, viral hooks, creator investments, and distribution strategies. You will take ownership of our digital footprint, ensuring that whether it’s a high-production documentary, a creator-led YouTube series, or a quick-strike AI meme, the brand looks like a billion-dollar fintech leader.
WHAT WE LOOK FOR
This place isn’t for everyone, but it might be for you if...
YOU SET THE STANDARD
Creative Vision:
You are a creative brain yourself. You have the ability to consistently generate fresh concepts and content ideas ranging from high-converting commercials to engaging short-form videos, documentaries, creator-led content, and long-form storytelling.
The "Bar" for Content:
You have a background in investment, trading, financial services, media, content production, or a similarly fast-paced industry. You possess the obsessive curiosity needed to quickly master the prop-firm space and become an authority within it.
Global Coordination:
You thrive in a fully remote, global environment. You are comfortable coordinating with designers in India, creators in Europe, production agencies around the world, and executive leadership operating on a GMT-heavy schedule.
Ownership:
You resist the temptation to play victim. Instead, you take 100% ownership of outcomes, even when managing projects that involve multiple departments, vendors, agencies, creators, and time zones.
YOU ARE DRIVEN TO INCREASE VALUE
Systems Architect:
You are highly organized. You don't just manage content; you build scalable systems and workflows that ensure no content opportunity, production, or campaign falls through the cracks.
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Strategic Research:
You are an investigator. You deeply analyze competitors, influencers, creators, and adjacent industries. You identify winning formats, content angles, and distribution strategies, then innovate on them to create something better.
Talent Scout:
You have an eye for excellence and the ability to recruit, vet, hire, and manage creators, editors, designers, influencers, production agencies, and freelancers to expand our content capabilities.
Media Thinker:
You understand that creating content is only half the battle. Distribution matters. You think deeply about where content should live, how it should be repurposed, and how it should be amplified across multiple channels and audiences.
YOU CREATE AN ENVIRONMENT OF EXCELLENCE
Collaborative Leadership:
You inspire internal designers, editors, creators, influencers, and external production partners through clarity, organization, and expertise.
Trustworthy:
Your word is your bond. If you say a campaign launches Tuesday at 8 AM GMT, it launches Tuesday at 8 AM GMT.
WHAT YOU’LL DO
INNOVATE
- You stay on the frontier of content, media, and marketing technology.
- You will manage our content operation across multiple channels and formats, including social media, YouTube, creator partnerships, documentaries, podcasts, influencer campaigns, and branded entertainment.
- You will leverage AI tools and emerging technologies to identify trends, recreate successful formats, and rapidly test new creative concepts.
- You will spearhead the launch and growth of creator-led channels, including our mascot initiatives and character-driven content ecosystems.
CREATE
- You are an outside-the-box thinker.
- You will build and maintain Content Pillars, Editorial Calendars, Campaign Roadmaps, and Production Schedules that balance trust-building content, educational content, entertainment, social proof, and viral reach.
- You will oversee content creation across:
- TikTok
- YouTube
- X
- Influencer channels
- Creator-led accounts
- Podcasts
- Documentary projects
- Commercial productions
- You will ensure messaging remains congruent across all channels while maintaining a consistent brand voice.
OWN
- You are the bridge between executive vision and day-to-day execution.
- You will actively recruit and manage content creators, editors, designers, influencers, agencies, and freelancers.
- You will oversee production pipelines, content distribution, creator partnerships, influencer activations, and content reporting.
- You will build operational systems that allow the company to consistently publish high-quality content at scale.
- You will maintain reporting dashboards and ensure leadership has clear visibility into content performance, organic growth, audience development, and creator ROI.
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WHAT SUCCESS LOOKS LIKE
Success in Your Day-to-Day Looks Like
- Monitoring trends and adjusting content strategy in real-time.
- Maintaining a 30-day rolling content calendar approved by leadership.
- Coordinating creators, editors, designers, and production partners effectively.
- Building systems where content moves seamlessly from concept to publication.
- Reporting performance data and insights clearly to leadership.
- Managing multiple channels and audience segments simultaneously.
- Identifying new content opportunities before competitors.
Success in Your First Three to Six Months Looks Like
Content Machine:
A scalable content operation exists with clear systems, workflows, and accountability.
Creator Expansion:
You have successfully recruited and integrated new creators, editors, influencers, and production partners.
Brand Authority:
Our content ecosystem reflects our ambition to become the "Coinbase of Prop Firms."
Viral Hits:
Multiple content pieces have achieved significant organic reach and audience growth.
Original Media Projects:
Documentaries, creator partnerships, and larger-scale media projects are actively being produced and generating measurable impact.
Distribution Excellence:
Every major content asset is being effectively distributed, repurposed, and amplified across multiple channels.
WHAT YOU’LL BRING TO THE TABLE
- 3-5+ years of experience in Content Marketing, Social Media, Media Production, Brand Content, or a related field.
- Experience managing creators, editors, agencies, or content teams.
- Strong understanding of short-form and long-form content.
- Proficiency in project management software, content planning tools, and reporting systems.
- A proven track record of building operational systems for content production.
- Experience working with globally distributed teams.
- Strong organizational and leadership skills.
- Humility and ambition. You're willing to audit a social profile one moment and plan a documentary production the next.
COMPENSATION & PERKS
- Fully Remote: Work from anywhere in the world.
- Flexible Hours: No rigid 9-5 schedule as long as coordination and execution remain seamless.
- Salary: Competitive and dependent on experience.
- Growth Opportunity: Help build one of the most recognizable media brands in the trading industry.
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