Tide
Head of Country Commercial Management - Admin Services
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Head of Country Commercial Management - Admin Services
About the Commercial Head, Admin Services Role at Tide
About Tide
At Tide, we empower SMEs to save time and money with a comprehensive suite of business solutions, including:
- Tailored banking services
- Accounting packages
- Invoicing
- Expense management
- Payroll
- Company Formation and Company Secretariat
Our mission is to simplify core administrative tasks using advanced technology, ensuring:
- Rapid onboarding
- Low fees
- Transparent, data-driven decision-making
Key Facts About Tide:
- Serves over 2 million members globally across the UK, India, Germany, and France
- UK presence: 900,000 members
- India: 1.1 million members (rapidly growing)
- Funded: $300+ million
- Global workforce: 2,800+ Tideans
- Recognition: Great Place to Work certification (3 years in a row) and India’s Top 50 Best Workplaces in Banking (2026)
Office Locations:
- London, UK
- Sofia, Bulgaria (member support & tech hub)
- Belgrade & Bucharest (Serbia & Romania)
- Vilnius, Lithuania
- Hyderabad, India
- Gurugram & New Delhi (India offices)
- Berlin, Paris (Germany & France)
About the Team
The Admin Services Commercial Team drives adoption of essential admin solutions for small business owners, including:
- Subscription-based products (accounting, invoicing, expense/payroll management)
- Company Formation / Secretariat Services
Core responsibilities include:
- Collaborating with Product, Finance, and Business Insights teams to translate member insights into:
- Strategic product enhancements
- Compelling value propositions
- Campaigns that boost engagement & retention
About the Role
We seek a commercial leader to drive revenue growth for Admin Services in the UK. This role will:
- Minister at the intersection of business, product, and finance to optimize performance.
- Ensure cross-functional alignment to achieve revenue targets while increasing member lifetime value.
- Examine investment opportunities through a data-driven lens to make insight-driven decisions.
Key Emphasis Areas:
1. Revenue Ownership & Strategy:
- Partner with Finance to refine forecasts for Admin Services.
- Proactively manage risks and opportunities via rigorous analysis.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
2. Analytics-Driven Commercial Wayfinding:
- Together with Business Intelligence (BI), break down member behavior.
- Segment audiences and measure cohort performance, translating findings into:
- Product roadmap priorities
- Pricing strategies
- Communication frameworks
3. Product Development & Coordination:
- Align product initiatives with commercial objectives and member needs.
- Label promotion efforts to enhance GTM (Go-To-Market) execution for new launches.
4. Launch & Program Development:
- Design strategies for new product features via collaboration across sales, marketing, and operations.
- Host brainstorm sessions to brainstorm experiments & creative ideas.
5. Stakeholder & Leadership Collaboration:
- An inclusive communication style with a wide network:
- Senior leadership team
- C-suite executives
6. Commercial Intelligence & Competitor Benchmarking:
- Continuously research market trends.
- Brand benchmarks to inform strategic differentiation.
7. Member Obsession:
- Master key motivations driving member adoption and adaptation.
Responsibilities
Commercial & Data-Driven Initiatives
- Craft detailed revenue forecasts and ownership reports.
- Analyse key transactional trends using 1st/3rd party data sources.
- Benchmark gaps between supplier performance & outcome metrics.
Strategy Implementation
- Partner with technology, marketing, and administration teams to close critical gaps in measurement.
Campaign Development
- Oversight of ‘always-on’ campaigns across channels, ensuring downstream activation.
New Product Roadmap
- Shape positioning & prioritise backlog adjustments with the Product & Business Intelligence team.
- Manage end-to-end new product launches, from strategy to realisation.
Stakeholder Coordination
- Liaison between commercial, finance, product managers, or operations teams.
Requirements
Core Credentials:
-
Strong commercial acumen: demonstrated track record of driving revenue growth and partnering with Finance to analyse performance.
-
Hero’s cap: ability to set and track KPIs against clear revenue goals.
-
7+ years of experience across campaign management:
Critical experience preferred: Account-based sales, subscription business models, fintech revenue/profit-leverage models.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
- Analytical mindset: leverage data to conduct hypothesis testing and derive actionable recommendations.
GTM & Execution:
- A scalable omnichannel campaign portfolio (sales and/or digital-touch campaigns).
- Insight into small business financial management (ideal).
- Product-market-fit acumen to create compelling motion via targeted messaging.
Skills & Soft Suite:
- Executions mindset: multi-threading with execution rigor across strategic and tactical spaces.
- Collaborative leadership: ability to work across teams to surface innovation.
- Cost-conscious: eye on profitability secrets while balancing value delivery.
Managerial & Delegation:
- Capacity to manage a small team dynamically.
- Embed mentorship as part of a growing agenda.
Benefits
Departmental bundled benefits include: 🏥 Health insurance with added disability/senior discount support. 🏋 Fitness-focused packages & discounts at high-end retailers. 🚴 Supported salary-sacrifice schemes: including cycle-to-work cars. 💶 Competitive compensation package. 💼 Annual professional development budget.
Culture & Development:
🍱 All-day snacks bar in our Liverpool Street office. ✏️ Flexible work arrangement: remote/hybrid in a newly refurbished office. 🆗 Referral bonuses for bringing talent to Tide. 🌱 Enhanced family-friendly leave. 🌎 Diversity & inclusion policy rooted in equitable representation. 🧘 2-hour indoor team sporting and activity events per year.
Our Commitment to Equality
Tide is proud of its broad spectrum of backgrounds, celebrating inclusivity.
- Coverage spans: ethnicity, religion, sexual orientation, gender identity, disability.
- Guaranteed transparency with a safety-first recruitment culture.
- Notary stamp on AI ethical use in hiring practices.
Disclaimer
WARNING: Unauthorised recruiters have attempted impersonation. Essential:
- Only verify jobs through: Careers - Tide.co
- confirm @tide.co sender addresses
- report unusual requests to: talent@tide.co
Other insights:
- Tide’s application tracking system may use AI.
- Recruitment data will adhere to Tide’s privacy policy.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location