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Head of Country Commercial Management - Admin Services
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Head of Country Commercial Management - Admin Services
About TIDE
At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany, and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees, and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide Facts:
- Available for UK, Indian, German, and French SMEs
- Over 2 million members:
- 900,000 UK SMEs
- 1,100,000 Indian SMEs and growing rapidly
- Over $300 million raised in funding
- Over 2,800 Tideans globally
- Awarded Great Place to Work certification for three years in a row, and ranks among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance (2026)
- Offices and hubs in Central London, Sofia (Bulgaria), Gurugram & New Delhi (India), Serbia, Romania, Lithuania, Hyderabad (India), Berlin, Paris, Luxembourg
About the Team
The Admin Services commercial team drives adoption and usage of essential products for Small Business Owners, including:
- Tide’s range of accounting packages
- Invoicing
- Expense management
- Payroll
- Company Formations/Company Secretariat services
Most of these are sold on a subscription basis, providing consistent value to members and recurring revenue for Tide. The team collaborates with Product, Finance, Business Insights, CRM, and Operations to translate member and commercial insights into:
- Product enhancements
- Effective positioning
- Strategies that enhance engagement and retention
About the Role
We are seeking an exceptional Commercial Head to drive revenue growth from Admin Services in the UK. You will sit at the heart of Tide’s commercial function, collaborating across teams to understand performance, seize opportunities, and deliver consistent growth. This role demands a relentless focus on data-driven decision-making, product prioritisation, and detailed planning to meet revenue targets while maximising customer lifetime value.
Key Responsibilities:
1. Strategy & Leadership
- Own the strategy and implementation of admin services activation/usage to drive adoption of key products.
- Collaborate with marketing teams to design, refine, and execute ‘always-on’ campaign frameworks for seamless member engagement.
- Lead product launches, ensuring end-to-end strategy, cross-channel alignment, and+best-performing member journeys.
- Stakeholder management across Tide – Senior Leadership, C-suite, and cross-functional teams require clear, regular communication.
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2. Commercial & Analytics Conclusion
- Partner with Finance to set, track, and refine revenue forecasts for Admin Services, ensuring accountability and risk mitigation.
- Lead audience segmentation, subscription cohort performance analysis, and member behaviour insights in collaboration with Business Intelligence teams.
- Translate data-driven insights into actionable plans for product prioritisation, pricing, positioning, and marketing strategies.
3. Product Development & GTM
- Partner with Product teams to refine product roadmaps, differentiate value propositions, and shape GTM strategies for launches.
- Own new product launches, ensuring experiments deliver best-in-class performance and scaling wins across channels.
- Drive ideation workshops, brainstorming creative solutions to optimise member engagement.
4. Market Intelligence & Go-To-Market
- Conduct ongoing competitor benchmarking to stay ahead of trends and.shape Tide’s strategic positioning and differentiation.
- Monitor member motivations to inform commercial and product design.
What We Are Looking For
We seek a specific, bold leader with:
- Strong commercial acumen: 7+ years of driving revenue in subscription-based products; experience in Admin Services, especially accounting/finance-products, is highly valuable. Must have:
- Proven ability to set KPIs, refine goals, and maximise commercial impact.
- Operational excellence: Hands-on launch accountability for 1–3 subscription-led admin services, ensuring ownership and performance delivery.
- Deep analytical perspective: Turn granular data into actionable plans, mapping product features to member needs.
- Success in omni-channel GTM: Experience crafting holistic campaigns, including:
- In-app UX
- CRM outreach
- Sales-supported activation
- Collaborative leadership: Build bridges across teams; bring clearly-framed briefs to Product, Marketing, and Ops stakeholders.
- Self-driven agility: Prioritise smartly, adapt quickly, and lead without hand-holding. Coach small direct reports while showing strategic ownership.
- Ideation skills: Champion bold experiments in campaigns or product innovations.
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Necessary Tools for Success:
- Keen eye for multi-touch attribution and its trade-offs.
- Ability to translate leadership challenges into transparent, actionable plans.
- Expertise in scaling experiments through scalable ‘always-on’ frameworks.
What You’ll Get in Return
| Benefit Category | Details |
|---|---|
| Compensation | Competitive remuneration |
| Wellbeing | - Vitality Health Insurance, prioritising mental & physical well-being <br> - 24/7 Employee Assistance Programme <br> - Paid volunteering hours (24 hrs/year) <br> - Enhanced family-friendly leave |
| Work Culture | - Albuるrainslike alternatives to a traditional office <br> - Team socials (monthly events: themed bingo, digital cocktail classes, virtual pub quizzes) <br> - Top-talent sabbatical leave, to revive post-burnout cycles |
| Flexible Work | Hybrid policy (WFH + office times; preferred around Liverpool Street HQ) |
| Perks & Rewards | - Via Vitality, extensive discounts on fitness trackers, cycling, and nearby shops (e.g. Gym memberships, Waitrose cashback) <br> - Referral bonuses for hiring candidates <br> - Salary sacrifice scheme (e.g. Bike to Work, enhanced pension contributions) <br> - Olive Olympics (company-wide wellbeing challenge) <br> - 25 days annual leave (with optional bonus days) |
Diversity & Inclusion
Tide is a place for everyone.
We herald diversity in our Tideans—experiences, backgrounds, and perspectives—to innovate inclusions. Our recruitment and workplace philosophies are:
- All-in welcoming: Regardless of ethnicity, religion, sexual orientation, gender identity, parental status, neurodiversity, ability, or veteran status.
- Proudly strategic: Our reflective culture is what helps us build products relevant to every SME member.
- Empowered community: Transparency is key, and every voice is actively listened to.
We are how we speak—not peripheral, but inclusive.
Disclaimer
Please disregard any unsolicited communication claiming Tide claims or fees. Our recruitment only occurs in:
- Legitimate emails: From @tide.co addresses only.
- No agencies: Recruiting via agents—ever—without formal agreement.
- Entrance gates: All jobs only posted via Tide’s Careers Page.
Was this not you? Report all mismatches / scams to talent@tide.co.
We never compromise on trust in our hiring processes.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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