Dr. Martens plc
Head of Creative & Editorial
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Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values-driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place.
At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
WHERE YOU SIT
As our Head of Creative & Editorial, you’ll be part of the Consumer & Brand team working closely with brilliant people across the business and reporting into Director Creative & Editorial. You’ll be right at the heart of fast-moving projects that shape how we show up for our consumers - today and tomorrow.
WHERE YOU CONTRIBUTE
The Head of Creative & Editorial is responsible for building our brand narrative and brand world — across our campaigns and seasonal moments, our social and editorial storytelling, cultural platforms and our always-on commercial content.
This role sits at the intersection of editorial craft, campaign development and visual expression. You lead narrative thinking end-to-end — defining the stories we tell, how they come to life visually through image, motion and activation, and how they travel across our consumer experience in a way that feels cohesive, distinctive and emotionally resonant.
Equally confident shaping engaging editorial, steering campaign narratives or elevating social-first storytelling, you bring strong art and image direction to everything we create. Your work strengthens brand equity, builds desire and ensures our brand shows up in culture with clarity, confidence and impact.
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Core Accountabilities
As our Head of Creative & Editorial, you will be responsible for:
- Defining and leading the overarching brand narrative, ensuring editorial, campaign and social storytelling align to a clear, distinctive and culturally relevant point of view.
- Leading high-quality editorial and campaign storytelling, setting direction across content, image and film to deliver impactful, on-brand creative across channels.
- Providing strong art and visual direction, including casting and styling, shaping distinctive imagery and storytelling in collaboration with Design, Creative and external partners.
- Driving social and omnichannel storytelling, creating content tailored to platforms while ensuring consistency, adaptability and creative integrity across all touchpoints.
- Using cultural insight and performance data to inform creative decisions, while developing frameworks and leading teams to deliver consistent, high-quality storytelling.
Key Skills & Capabilities
Put simply, the key things we’re looking for are:
- Senior experience leading editorial, campaign and content-led storytelling within global brand environments.
- Strong visual judgement with proven ability to shape art direction, image-making and storytelling across campaigns and content.
- Deep cultural awareness with a strong creative point of view and instinct for storytelling across editorial, social and campaign formats.
- Ability to translate brand strategy into compelling narrative and visual direction, influencing senior stakeholders cross-functionally.
- High standards for creative excellence, with experience leading teams in fast-paced environments.
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WHAT’S IN IT FOR YOU?
- Hybrid working
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
READY TO FILL YOUR BOOTS?
If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you.
Application closing date: Friday 8th of May 2026
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.
We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
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