Greene King
Head of Customer Growth & Loyalty
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Head of Customer Growth & Loyalty
Head of Customer Growth & Loyalty
As Head of Customer Growth & Loyalty, you will lead the strategy and delivery of digital growth, CRM, and loyalty performance across Greene King, driving revenue, customer engagement, and long-term value. You’ll work at the heart of the Customer Growth function, shaping how we connect with our guests across every digital touchpoint.
Company Description
Join us at Greene King, the country’s leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today, our 39,000-strong team are the guardians of what’s wholly **British—**the pub experience.
Responsibilities
You’ll receive a competitive salary, pension contribution, and the following benefits:
- The chance to further your career—Greene King is one of the industry’s top apprenticeship providers, offering training and development at every level.
- 33% discount for you and 15% for your loved ones on all of our brands, so you can enjoy your favourite food and drink at a discount.
- Free employee assistance program—access mental health, well-being, financial, and legal support.
- 50% discount for you and 25% for your loved ones at our Greene King Inns and hotels, ensuring memorable weekends without financial strain.
- Refer a friend—earn £1,500 when a successful referral is placed.
- Wage access via Wagestream, giving you early payday flexibility when life happens.
- Exclusive discounts ranging from 30% off at Superdrug to partnership offers with three mobile carriers and beyond.
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Key Qualifications & Responsibilities
As Head of Customer Growth & Loyalty, you will:
- Lead digital trading performance across web, app, CRM, and booking channels to drive revenue and conversion.
- Define and deliver CRM and customer lifecycle strategies to maximise engagement and lifetime value.
- Own the loyalty and app strategy, fostering member growth, frequency, and overall customer value.
- Leverage data, analytics, and AI-driven insights to optimise performance and personalisation.
- Lead and develop cross-functional teams spanning digital trading, CRM, loyalty, and analytics to achieve growth targets.
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What You’ll Bring
We’re looking for:
- Senior leadership experience in digital growth, CRM, loyalty, or eCommerce, within a complex enterprise.
- Strong commercial acumen, with a proven track record of driving revenue growth and exceeding performance targets.
- A deep understanding of customer lifecycle management, loyalty strategies, and digital optimisation.
- An analytical mindset, coupled with experience using data, insights, and AI to inform decision-making.
- The ability to influence and collaborate effectively at senior and executive levels.
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