Greene King
Head of Customer Growth & Loyalty
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Head of Customer Growth & Loyalty
Head of Customer Growth & Loyalty
About Us
Join us at Greene King, the UK’s leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. Rooted in a 220-year brewing and pub heritage, we continue to craft what’s cherished as the quintessential pub experience. Our 39,000-strong team are the guardians of this legacy across thousands of locations.
About the Role
As Head of Customer Growth & Loyalty, you will spearhead the strategy and execution of digital growth, CRM and loyalty programmes across Greene King, driving revenue, engaging customers, and creating lasting value. Progressing by designing how we connect with our guests at every digital touchpoint, you will be pivotal in defining the future of our customer relationships.
Main Responsibilities
As Head of Customer Growth & Loyalty, you will:
- Lead digital trading performance across web, app, CRM, and booking channels, actively driving revenue growth and conversion rates.
- Define and deliver CRM and customer lifecycle strategies to maximise guest engagement and lifetime value.
- Own loyalty and app strategy, expanding member base, driving recurring visits, and enhancing overall customer value.
- Utilise data, analytics and AI-driven insights to refine performance and tailor experiences.
- Lead and develop cross-functional teams across digital trading, CRM, loyalty, and analytics to achieve growth initiatives.
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Required Experience & Skills
We require candidates who can bring:
- Senior leadership experience in digital growth, CRM, loyalty, or eCommerce across complex businesses.
- Strong commercial acumen, evidenced by a track record of delivering revenue growth and meeting targets.
- A deep understanding of customer lifecycle management, loyalty strategies, and digital optimisation.
- An analytical mindset, particularly in leveraging data, insights, and AI to inform decision-making.
- Proven ability to influence and collaborate effectively at senior and executive levels.
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Why Join Us?
At Greene King, we value our team’s contributions and offer:
- A competitive salary, combined with pension contributions.
- Career growth opportunities across our respected brands — top apprentice provider in the industry, offering training and development at every career stage.
- 33% discount for employees (15% for guests) on all of our food, drink, and merchandise.
- 50% discount for employees (25% for guests) at our Greene King Inns and hotels — perfect for a rewarding weekend getaway.
- Referral perks — earn £1,500 for placing successful referrals!
- Wagestream access — get flexible paydays to support immediate financial needs.
- Wellbeing support — free Employee Assistance Programme covering mental health, financial, and legal advice.
- Exclusive employee discounts — up to 30% at Superdrug, as well as partnerships with three mobile and other brands.
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