Henry Schein
Head of Customer Marketing
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Job Description
How you’ll make an impact
As Head of Customer Marketing, you’ll drive Dentally’s growth by ensuring customers activate faster, adopt more value, stay longer, and grow with us. As we scale across the UKI, Australia, New Zealand and Canada, long-term success depends on maximising the value of our customer base.
You’ll bring together lifecycle marketing, community, and advocacy to improve retention, influence expansion, and build long-term customer loyalty. Working closely with Product Marketing, Sales, and Customer Success, you’ll turn customer marketing into a measurable growth engine supporting activation, retention, and expansion while strengthening Dentally’s reputation and customer advocacy as we grow internationally.
What you'll do
- Own Dentally’s customer marketing strategy across lifecycle marketing, community, and advocacy, aligned to the Grow pillar
- Set clear priorities and roadmaps to drive activation, adoption, retention, and expansion outcomes
- Partner with product, sales and customer success to drive feature adoption and maximise customer value
- Own performance across retention, adoption, expansion influence, community engagement, and advocacy outputs
- Personally lead high-impact initiatives where strategic oversight or cross-functional leadership is required
Team management
- Lead and develop a high-performing customer marketing team, motivating and inspiring your team to reach and exceed all set targets and KPIs
- Coach team members in best practices, fostering a culture of continuous development
- Ensure all team members have clear, up-to-date Individual Development Plans (IDPs), and receive regular performance reviews and meaningful 1:1 conversations
- Maintain a trusting, collaborative environment, enabling the team to thrive
- Lead recruitment efforts for your team, identifying and hiring top talent
- Promote an inclusive and diverse culture, in line with Henry Schein One values
What you’ll bring with you
- Experience leading customer marketing, lifecycle marketing, or retention-focused growth in a B2B SaaS environment
- Strong commercial acumen, with a track record of influencing retention, expansion, or revenue KPIs
- Experience building scalable lifecycle programmes that drive adoption and customer value
- Experience developing community and advocacy initiatives that support brand and growth
- Proven ability to lead cross-functionally across Product, Sales, and Customer Success
- Experience operating as a player–manager, setting direction while stepping into execution when required
- Clear, confident communicator able to influence senior stakeholders
- Customer-first mindset with a focus on long-term value and sustainable growth
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Diversity at Henry Schein One
Diversity at Henry Schein One is all about you being you. Diversity and inclusion are integral to every aspect of our business, we push boundaries fuelled by a diverse set of voices and a desire to make a difference. We are proud to be an equal-opportunity employer. All qualified candidates are considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We welcome everyone to our team; we foster creativity and ambition throughout our business. We’re making a difference every day and you can too.
Our Shared Values
Everyone at Henry Schein One is encouraged to live and demonstrate our core values:
- Working as one
- Making it easy
- Caring about care
- Making it happen
Henry Schein is committed to the principle of equal opportunities in employment in all spheres of its operation. Henry Schein UK Holdings strives to operate a policy of equal opportunity and not discriminate against any person gender, race, colour, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or any other characteristic protected by law.
About Henry Schein
Over 90 years ago Henry Schein borrowed $500 to start a corner pharmacy in Queens, New York, nearly 30 miles from Melville, New York, where our corporate headquarters resides today. In the depths of the Great Depression, Henry and his wife Esther made a bold bet on their future all while living their values of helping health happen and caring for their team and the community they served. Their belief paid off far beyond what Henry and Esther might have dared to imagine in 1932.
Henry Schein is now a Fortune 500 Company powered by a network of people and technology to be the world’s leading provider of health care products, services and solutions to office-based dental and medical practitioners. Since our founding we have stayed true to Henry and Esther’s values which has allowed us to evolve, expand, and grow our Company.
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Now serving more than 1 million customers in 33 countries and territories, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes.
We invite you to join approximately 25,000 Team Schein Members, who are critical to our success and are at the core of our Team Schein Values as our founders would have wanted. We live those values by ensuring that our culture focuses on the wellness of our team, which we accomplish by providing a safe space for individuals to develop and contribute authentically, with opportunities to give back to society and the communities where we live and work.
No matter the role you are seeking, we encourage you to come be a part of a team that makes the world a healthier place.
Equal Opportunity Employer
Henry Schein embraces diversity and is committed to providing equal opportunity to employees and applicants. If you are unable or limited in your ability to complete the application process, including the use or access of www.henryschein.com/careers, as a result of a physical or mental impairment, you can request reasonable accommodations. Please e-mail the appropriate email address below with the type of accommodation you are requesting. Please include your first and last name, phone number, position for which you are interested in applying and geographic location in your request.
- US Candidates: jobsupport@henryschein.com
- UK and Ireland Candidates: UKHSHRRecruitment@henryschein.co.uk
- Australia and New Zealand Candidates: APACCareers@henryscheinone.com
- Malaysia Candidates: CNHR@henryschein.com
- Italy Candidates: risorse.umane@henryschein.it
Work Arrangements
It is important to us to offer different types of work arrangements. Please see the types we offer below:
- Work From Home: Work is performed directly from the TSM's home office.
- Hybrid: Time is scheduled between working from a TSM home office and at a company facility, as required.
- Onsite: Work is performed exclusively at a company facility.
- Field: Position requires traveling to different locations within a specific geographic territory, as assigned.
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