Twinkl Educational Publishing
Head of Data Insights & Business Partnering

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Head of Analytics & Insights
Location: Must be UK based. Remote with visits to our Sheffield HQ a minimum of 6 times a year.
We are looking for an exceptional Head of Analytics & Insights to lead analytics and insights across the business, including Product, Growth, Marketing, Content, and Commercial.
Role Overview
This role will define the analytics vision and operating model for the company, ensuring data and insights shape strategic decisions, improve performance, and accelerate growth. You will lead and develop a team of analysts and analytics leaders, while acting as a strategic partner to leadership across the organisation.
Key Responsibilities
Analytics Strategy & Business Impact
- Define the company-wide analytics vision, operating model, and KPI architecture.
- Establish core metrics and decision frameworks that guide how the business operates.
- Ensure analytics consistently informs strategic and operational decisions across the business.
- Identify opportunities where data can create durable competitive advantage.
Subscription, Growth & Product Performance
- Own analytical direction across acquisition, retention, and engagement.
- Drive understanding of subscription economics (LTV, CAC, churn).
- Enable Growth, Marketing, and Product teams to improve performance through data and experimentation.
- Focus the organisation on the highest-impact opportunities across funnels and user behaviour.
Content & Commercial Allocation
- Define frameworks that improve content investment decisions and portfolio performance.
- Improve ROI visibility and forecasting in partnership with Commercial and Finance.
- Drive better capital allocation across content, customers, and markets.
- Ensure data informs investment, scaling, and prioritisation decisions.
Experimentation & Decision Science
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- Define operating principles for experimentation, measurement, and decision quality.
- Raise standards for testing and causal inference to improve decision confidence.
- Increase organisational maturity in predictive, diagnostic, and prescriptive analytics.
- Embed experimentation as the default mechanism for learning and prioritisation.
Cross-functional Data Leadership
- Partner with Data Engineering to influence data models, instrumentation, and analytics infrastructure priorities.
- Collaborate with Data Science to identify and prioritise high-impact modelling and applied data science opportunities.
- Translate ambiguous business problems into scalable analytical solutions.
- Act as a trusted advisor to senior stakeholders, challenging assumptions and shaping decisions.
Leadership
- Lead and develop a team of analytics leaders and analysts.
- Set direction, raise performance standards, and improve output quality across the function.
- Build strong analytical leadership capability within the team.
- Create a high-ownership, high-rigour culture focused on business impact.
Requirements
Experience
- Significant experience in analytics, insights, including roles in high-growth digital businesses.
- Proven experience leading analytics in a subscription-based business.
- Experience managing managers and scaling teams.
- Strong track record of using analytics to drive measurable business growth and commercial impact.
- Experience partnering closely with Product, Growth, Marketing, and Commercial leaders.
- Experience influencing Data Engineering and Data Science roadmaps.
Analytical & Technical Capability
- Deep expertise in product, growth, and commercial analytics.
- Strong experience with experimentation, funnel analysis, segmentation, forecasting, and statistical methods.
- Expertise in subscription metrics including retention, churn, and LTV.
- Strong understanding of modern analytics tooling, data ecosystems, and BI environments.
- Ability to move comfortably between strategic problem-solving and hands-on analytical work.


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Leadership & Ways of Working
- Strong people leadership with experience developing high-performing teams.
- Excellent judgment in ambiguous, fast-moving environments.
- High degree of ownership, curiosity, and bias toward action.
- Ability to influence without authority and build credibility across technical and non-technical stakeholders.
- Strong communication skills, with the ability to simplify complex analysis into clear business recommendations.
Benefits
- A friendly, welcoming, and supportive culture. We believe work should be fun and always put people before process.
- 33 days annual leave per year, pro rata. You decide which public holidays to recognise. After 2 years of employment, your annual leave entitlement will accrue year on year up to 38 days annual leave.
- An additional day of annual leave, a Me Day, to take time for yourself.
- Charity day to volunteer and support a registered charity of your choice.
- Westfield Health (including Health Club discount and Westfield Rewards discount and cashback).
- Learning and Development opportunities, with opportunities for internal mobility across various departments/areas of the business.
- 4 x annual salary death in service life assurance.
- Enhanced pension after long service.
- Enhanced parental and adoption leave after long service.
- Quarterly awards designed to reward and recognise our wonderful Twinkl employees.
- Seasonal events for all UK employees so you can catch up with your new colleagues in person.
- Twinkl Subscription.
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