Up Collective
Head of Delivery & Digital Marketing - Hospitality Brand
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Direct delivery is growing fast. Digital acquisition is a priority. Loyalty is an untapped opportunity. This is the role that connects all three.
As Head of Delivery & Digital Marketing, you'll have full ownership of performance marketing, CRM & loyalty, and all delivery channel strategy. You'll sit at the intersection of data, strategy and execution - with real autonomy, a small team to lead, and direct accountability for revenue across all three verticals.
This is a senior role for someone who's done it before, thinks commercially, and wants to shape how a major hospitality brand grows digitally over the next few years.
What you'll be doing
Delivery & aggregators
- Own and manage all aggregator partnerships - Deliveroo, Uber Eats and Just Eat - from a commercial and strategic perspective
- Drive delivery revenue through promotional strategy, paid visibility and platform optimisation
- Review pricing, menus and delivery proposition to maximise profitability and customer experience
- Identify performance gaps and implement data-led improvement plans
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Performance & digital marketing
- Lead paid social and digital advertising strategy across key acquisition channels
- Own performance marketing budgets, ROI, ROAS and acquisition efficiency
- Monitor and optimise website performance, conversion and the digital customer journey
- Use data to drive channel optimisation and build performance dashboards
CRM & loyalty
- Define and lead CRM strategy across email, SMS and app - acquisition, onboarding, engagement and reactivation
- Own the loyalty programme, building emotional connection as well as commercial return
- Lead customer segmentation, targeting and personalisation
- Use customer data to identify opportunities to drive incremental visits, spend and lifetime value
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Who you are
- Experience working with or alongside third-party delivery platforms (Deliveroo, Uber Eats, Just Eat or similar) - this is a must
- Proven experience in performance marketing, digital growth or a similar commercially led role
- Strong understanding of paid media, digital acquisition and conversion optimisation
- Experience with CRM, lifecycle marketing and customer segmentation
- Commercially sharp - you own budgets, you own ROI, and you know how to talk about both
- Confident using data to make decisions and build reporting frameworks
- Experience managing agencies, external partners and a small internal team
- Equally comfortable thinking strategically and getting hands-on when needed
💸 Salary: £70-85K depending on experience
🏡 Logistics: Hybrid with 3-4 days a week in London, 1-2 WFH
The successful candidate will have the right to work in the UK.
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