Yoto
Head of Demand Planning
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Head of Demand Planning
We're looking for a Head of Demand Planning to build the forecasting, inventory and planning engine that sits at the heart of Yoto's supply chain. We're a fast-growing consumer electronics business that makes products families love, sold at high volume across D2C and wholesale channels globally. Demand planning is a new discipline that needs a builder to define the process, select the technology, and set the standard.
About Yoto
Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
Named one of TIME Magazine’s Top 100 Inventions of 2020.
We’re over 200 employees spread across the world... and growing!
We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!
Yoto’s Supply Chain
Supply chain sits within the CFO's remit at Yoto, structured across:
- Manufacturing & Supply
- Logistics & Fulfilment
- Demand Planning (the newest)
You'll work closely with the teams and senior peers across all three, as well as with Finance. It's a lean, senior function by design; the expectation is that technology can augment the teams who can focus on key decisions and strategy.
We have strong execution capability across manufacturing and logistics but we need to bring in the connective tissue between what the business is planning to sell and what we need to build, move and hold.
What you’ll be doing:
- Own the demand plan end-to-end - statistical and commercial forecasting across all SKUs, channels and geographies, with accuracy measurement and a continuous improvement cycle
- Lead the S&OP process - running the consensus forecasting cycle and holding the business to a plan, including aligning with growth teams
- Own inventory strategy - safety stock, reorder points, replenishment parameters, inventory positioning across 3PLs, and markdown and obsolescence risk
- Interface with the growth team to translate sales pipeline into operational inputs, including allocation logic when supply is constrained
- Work closely with colleagues in Strategic Finance to ensure the demand plan and the financial plan are aligned
- Own the demand planning tech stack - from tool selection through to implementation and adoption, driving automation of routine planning tasks over time
- Partner with the Manufacturing & Supply team on lead times, PO release cadence and supply risk - flagging problems early, not absorbing surprises late
- Build toward an AI-assisted planning function that tackles the routine tasks with exception escalated to have human oversight.
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What you’ll bring:
- A proven track record in demand planning in a fast-moving, inventory-intensive business - high-volume SKUs, accelerating newness
- Consumer products or consumer electronics background - ideally with both D2C and wholesale experience
- Experience building or significantly improving a planning function - creating structure as well as maintaining it
- Hands-on with planning technology: you've selected, implemented and driven adoption of tools (working alongside Netsuite and Pigment beneficial)
- Commercially sharp - you read P&L impact, understand margin, and communicate effectively with Finance and Growth teams
- Confident challenging commercial forecasts when the data says otherwise - able to do so constructively and with evidence
- A bias towards automation - consistently looking for ways to reduce manual processes and build scalable solutions
- Scale-up mindset - comfortable with ambiguity, able to build for where the business is going rather than where it is today.
Salary: £75,000 - £85,000 based on experience
What you can expect from Yoto:
Flexibility:
- Hybrid working - At least 1 day a week on average in our central London office. You are welcome and encouraged to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
Financial:
- Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service.
- Life Assurance cover from day one of your service.
- Workplace Pension offering up to 3% employer contributions, following probation.
- Generous employee referral bonus scheme.
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Health & Wellness:
- Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
- Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy.
- Bike to work scheme to promote healthier lifestyles.
Time Off:
- 25 days of holiday per year, plus bank holidays.
- On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days.
- After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
Helping Families:
- Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
- Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
People & Planet:
- Up to 2 volunteer days a year.
- A Book Allowance of up to £50 a year to contribute to your professional development.
Fun Perks:
- You receive your very own Yoto player and starter pack of cards!
- Regular company socials and celebrations, including our annual YotoFest!
Equity and Diversity
At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.
Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.
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