Forward Role Recruitment
Head of Digital
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About Us
We have partnered with one of the UK's fastest-growing oral care brands, helping thousands of customers achieve healthier, whiter, more confident smiles. Now, as the business scales, they're looking for an ambitious Head of Digital to take ownership of digital and marketing end to end.
You'll sit above the existing marketing team and external agency partners, reporting directly to the CEO. This is a senior leadership seat - not a function to run within someone else's plan, but the plan itself.
You'll own strategy, budget, planning, performance and execution across paid media, influencer, social, email, content, brand campaigns, product launches, partnerships, and retention. Brand building and performance marketing both sit on your desk, and you're expected to deliver measurable growth on both fronts.
What You'll Be Doing
Strategy & Leadership
- Build and execute the overall marketing and digital strategy
- Set quarterly and annual marketing plans against company growth targets
- Lead and manage the marketing team, with clear objectives and accountability
- Manage agency and freelancer relationships
- Identify new channels, partnerships, and acquisition opportunities
- Report directly to the CEO on performance and strategic initiatives
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Performance Marketing
- Oversee paid advertising across Meta, TikTok, Google, and emerging platforms
- Work with agencies to improve ROAS, CAC, and profitability
- Monitor KPIs and drive data-led improvements
- Manage budgets and forecast channel performance
Influencer & Affiliate
- Lead influencer and affiliate strategy
- Scale creator partnerships and ambassador programs
- Own campaign planning, negotiations, and performance analysis
- Align influencer activity with product launches and wider business goals
Social & Content
- Oversee social activity across TikTok, Instagram, Facebook, Pinterest, and emerging platforms
- Guide content strategy to drive engagement, reach, and sales
- Work with the social team on creative campaigns and viral content
- Keep brand consistent across every channel
CRM & Retention
- Own email and SMS marketing strategy
- Drive retention, repeat purchase rate, and customer lifetime value
- Work with the team managing Klaviyo on automations, campaigns, and segmentation
- Build out loyalty, referral, and retention initiatives
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Product Launches & Reporting
- Lead go-to-market strategy for new product launches
- Coordinate integrated campaigns across brand and sales objectives
- Own marketing reporting, dashboards, and KPI tracking
- Present insights and recommendations to the leadership team
What We're Looking For
Must-Have:
- 5+ years in a marketing leadership role
- Experience managing multi-channel e-commerce marketing
- Strong grip on performance marketing
- Experience managing marketing teams and agencies
- Commercially driven with a strong analytical mindset
- Proven track record scaling consumer brands
- Strong organizational and project management skills
You'll Stand Out If You:
- Have DTC e-commerce experience
- Have worked in beauty, wellness, oral care, or consumer products
- Have managed influencer and affiliate programs
- Know your way around Klaviyo, Shopify, and attribution platforms
What You'll Get
- 💰 £60,000 - £70,000 salary
- 🏢 Office based in Altrincham
- 📈 Direct line to the CEO and real influence over brand direction
- 🚀 Ownership of a category-leading brand's entire marketing function
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills