A-Type Sourcing
Head of Digital Marketing
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Company Description
A-Type Sourcing specializes in finding and securing new cars for customers, handling the entire search and negotiation process. The organization focuses on making car sourcing simple and stress-free by leveraging market knowledge and strong dealer relationships. A-Type Sourcing is committed to securing the best possible deals while maintaining transparency throughout the process. A key benefit for customers is that the service is provided at no direct cost, reinforcing a customer-first approach and building long-term trust.
Role Description
The Head of Digital Marketing is a full-time, on-site role based in Bexley, responsible for leading all digital marketing activities to drive brand awareness and customer acquisition for A-Type Sourcing. This position oversees the planning and execution of digital campaigns across social media, search, email, and other online channels, ensuring that messaging aligns with the company’s value proposition.
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Day-to-day tasks include:
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- Developing and refining the digital marketing strategy
- Optimizing lead generation funnels
- Managing content and social media calendars
- Monitoring campaign performance through web analytics tools
The role also involves:
- Coordinating with internal stakeholders
- Managing external partners or agencies as needed
- Setting KPIs
- Regularly reporting on results to inform data-driven decisions and continuous improvement
Qualifications
- Strong Marketing and Digital Strategy skills, with experience designing and executing comprehensive online campaigns.
- Proficiency in Social Media Marketing across key platforms, including content planning, community management, and paid social.
- Demonstrated ability in Lead Generation, including funnel optimization, conversion rate improvement, and audience targeting.
- Hands-on experience with Web Analytics tools to track performance, interpret data, and translate insights into actionable strategies.
- Proven leadership experience in a digital marketing role, with the ability to guide teams and collaborate across functions.
- Strong analytical, organizational, and communication skills, with attention to detail and a results-focused mindset.
- Experience in automotive or consumer services sectors is beneficial, but not required.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
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