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Head of Digital Marketing
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We're partnering with a well-established independent marketing agency that's entering an exciting phase of growth. With an impressive portfolio of long-standing retained clients and an excellent reputation across brand and creative services, they're now investing heavily in expanding their digital capability.
This is a rare opportunity to take ownership of an existing digital offering and scale it into a major part of the agency's future. You'll inherit a solid foundation and have the autonomy to shape the strategy, develop new services, strengthen existing client relationships from a digital perspective, and build a best-in-class digital function.
If you've successfully grown a digital offering within an agency, or you're a Senior Digital Marketing Manager ready to step into your first Head of Digital role, this could be the perfect next move.
The Role
As Head of Digital Marketing, you'll be responsible for defining and delivering the agency's digital strategy, ensuring digital services continue to evolve alongside client needs and market trends.
This is a strategic leadership position with a strong commercial focus. While this isn't a hands-on client services role, you'll play an integral part in developing the agency's digital proposition, supporting new business activity, and ensuring exceptional digital delivery across retained accounts.
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You'll work closely with the senior leadership team to identify opportunities for growth, enhance the agency's digital capabilities, and establish digital as a key revenue-driving service.
Key Responsibilities
- Develop and execute the agency's digital growth strategy.
- Lead the evolution of the agency's digital offering across multiple channels.
- Identify opportunities to grow revenue within existing retained clients.
- Support new business pitches with strategic digital expertise.
- Own digital planning across Paid Media, Organic Search, Social, CRM, Content and Performance Marketing.
- Ensure campaigns are commercially effective and strategically aligned with client objectives.
- Keep the agency at the forefront of digital innovation, emerging technologies and platform developments.
- Mentor and develop digital talent as the team grows.
- Work collaboratively with creative, strategy and account management teams to deliver integrated campaigns.
- Help shape future recruitment and team structure as the digital division expands.
About You
You'll have a strong agency background and be passionate about building and growing digital capability.
You'll likely be someone who has:
- Experience growing or significantly developing a digital marketing function or offering.
- A broad understanding across digital marketing channels including Paid Media, SEO, Social Media, Content, CRM and Performance Marketing.
- Strong strategic thinking with the ability to translate commercial objectives into effective digital solutions.
- A commercially minded approach with experience identifying opportunities for growth.
- The credibility to influence senior stakeholders and agency leadership.
- A solid understanding of digital technology, platforms and marketing tools.
- Previous experience leading teams, mentoring colleagues or managing digital specialists.
- Excellent communication and leadership skills.
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This role could suit:
- An existing Head of Digital within a smaller independent agency looking for a bigger opportunity to make their mark.
- A Senior Digital Marketing Manager, Digital Strategy Lead or Digital Director ready to step into their first Head of Digital position.
What's on Offer?
- A genuine opportunity to shape and grow an agency's digital division.
- Significant autonomy and influence within the senior leadership team.
- A strong portfolio of retained clients ready for digital growth.
- Investment in developing the digital proposition.
- Hybrid working (3 days in the office, 2 days from home).
- Salary of £60,000-£65,000 depending on experience.
- The chance to build something with long-term career progression as the agency continues to grow.
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