PIE Recruitment
Head of Digital Marketing – Category Leading Food SME
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Head of Digital Marketing – Category Leading Food SME
Head of Digital Marketing – Category Leading Food SME
London
Competitive Salary:
- Base Salary: £70,000 - £80,000
- 20% bonus
- Vitality Healthcare (post-probation)
- 25 days holiday + bank holidays
About the Role
This is a fast-growing, purpose-led consumer brand focused on elevating everyday life through thoughtfully designed, well-made products.
The team is at a pivotal moment where the right digital leadership could significantly accelerate growth, capability, and customer engagement. You’ll have:
- Ownership and control of a multi-channel digital growth engine.
- Full budgetary responsibility and a direct reporting line to senior marketing leadership.
- Clear assignment: Build digital growth from the ground up and optimise investment for strongest returns.
Beyond core digital marketing, you’ll shape wider commercial strategy, influencing decisions across brand, shopper and category. There’s a real chance to leave a lasting, transformative impact—not just tweak at the edges.
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Key priorities include:
- Pioneering AI integration: Hands-on adoption of AI where it meaningfully boosts efficiency, insight, and output.
- Loyalty & retention: Redefining approach as the business scales.
Responsibilities
Strategic Leadership
• Define and deliver end-to-end digital strategy, covering:
- Website experience
- Paid media marketing
- CRM strategy
- Emerging or experimental channels
• Budget oversight – Allocate resources effectively to maximise ROI though robust measurement and attribution.
• Culture & partnership: Vet and manage agency and freelancer partnerships, embedding a rapid test-and-learn methodology.
Performance Execution
• Drive website performance, SEO, and content strategy to boost:
- Brand discovery
- Customer engagement
- Conversion
• Lead commercial decisions at a senior level, ensuring digital investments align with business growth.
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Requirements
Technical & Industrial Expertise
✅ Proven FSME/DTC experience in digital and performance marketing ✅ Expertise in two+ core areas:
- Website & digital product
- Paid media (performance optimisation)
- SEO & organic growth
- CRM/data-driven retention
Commercial & Leadership Attributes
✅ A commercially strong mindset with experience owning budgets and proving measurable ROI. ✅ Proven ability to influence senior stakeholders while investing daily in hands-on execution. ✅ Confidence operating in a fast-scaling, ambitious business environment.
Next Steps
Want to be part of delivering on a high-impact mandate in a thoughtful, growing brand? Reach out via Email or Call: 📩 george.robinson@pie-recruitment.com 📲 07885 484489
Don’t delay—this won’t be available for long.
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