C&M Travel Recruitment
Head of Digital Marketing & Ecommerce
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Head of Digital Marketing & Ecommerce
We're looking for an experienced Head of Digital Marketing & Ecommerce to lead our digital growth strategy, optimise the online customer experience, and drive commercial performance across multiple ecommerce brands.
Working closely with the Marketing Director, you'll play a key role in shaping digital strategy while leading the day-to-day delivery of marketing and ecommerce activity. You’ll oversee website performance, customer acquisition, conversion optimisation, and digital trading, ensuring every channel delivers measurable results.
Key Responsibilities
- Develop and deliver digital marketing strategies across paid, owned and organic channels
- Lead ecommerce operations to optimise websites for performance, usability, and conversion
- Manage website content, merchandising, promotional campaigns, and product launches
- Drive continuous improvement through:
- A/B testing
- CRO (Conversion Rate Optimisation) initiatives
- Customer journey optimisation
- Monitor website performance, identifying opportunities to increase traffic, engagement, and online sales
- Analyse digital marketing and ecommerce performance to produce:
- Regular reports
- Insights to inform actionable strategies
- Manage digital marketing budgets and collaboratively work with external agencies to maximise ROI
- Oversee:
- Marketing technology
- Reporting tools
- Platform integrations to enhance efficiency
- Lead, coach, and develop Digital Marketing & Ecommerce teams, promoting collaboration and high performance
- Work cross-functionally with commercial, product, and technology teams to:
- Support business objectives
- Deliver successful campaigns
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What You’ll Bring
- Proven experience in a senior digital marketing and ecommerce role
- Strong understanding of:
- PPC Marketing
- SEO
- CRO (Conversion Rate Optimisation)
- Web analytics
- Ecommerce best practices
- A commercial mindset exemplified by the ability to:
- Use data-driven decisions
- Experience managing:
- Websites
- Digital campaigns
- Agency relationships
- Excellent skills in:
- Leadership
- Communication
- Project management
- A proactive attitude that balances:
- Strategic thinking
- Hands-on delivery
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What’s on Offer
- Salary: £60,000–£70,000 DOE
- Flexible Working: Hybrid options (3 days a week in the Birmingham office)
- Benefits:
- Generous holiday allowance
- Employee discounts
- Ongoing learning and career development Opportunities
- A collaborative, supportive culture where innovation is encouraged and success is celebrated
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