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Role: Head of Digital Trading
Reports into: Director of Digital Trade
Contract Type: Full Time, working 7.5 hours per day, 5 days per week
Location: Hybrid, working 3 days a week in our offices based in Old Street, London
About Us
Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It's about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.
To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don't wait for success; we create it through hard work and determination. When faced with challenges, we don't back down; instead, we break through barriers, recognising that true progress lies on the other side.
These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.
Our Purpose and Mission
We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.
Our Benefits
- 25 days annual leave + bank holidays, plus the freedom to work from anywhere for up to 4 weeks a year
- 5% employer pension match through our salary sacrifice scheme
- Generous Oner Active discount and regular office sample sales
- Free Evolve You subscription, on us
- Private Healthcare with Vitality, including optical and dental cover
- Monthly wellness allowance and team workout classes to keep you moving
- Annual discretionary bonus scheme
- Family-friendly maternity & paternity policies that actually support you
- Start-up culture - the chance to learn and make a real impact, backed by hands-on management and career mentoring
- Great employee events like our Summer party, Christmas party and team away days
- Healthy office snacks, fresh fruit and a coffee and matcha bar (plus a chocolate cupboard for a sweet treat for the balance)
- Dog-friendly office
About the Team
The Digital Trade Team at Oner Active sits at the heart of our online growth strategy. We are responsible for driving commercial performance across our seven web shops, combining data insight, trading acumen, and customer understanding to deliver exceptional online experiences that convert.
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Working closely with marketing, merchandising, and web teams, we own the digital customer journey, from home page to checkout. Whether it's optimising conversion rates, launching campaigns, or analysing trading performance, we move fast, test constantly, and never stop looking for the next opportunity to drive growth.
About You
We are looking for a commercially driven and highly organised Head of Digital Trade to lead the end-to-end online trading and merchandising strategy across our eCommerce platforms.
This role is critical to the success of the business, with a strong focus on the planning, execution, and optimisation of approximately 25–30 collection launches per year, alongside the continuous trading and optimisation of always-on collections. The successful candidate will own the digital customer journey, ensuring collections are launched seamlessly, product storytelling is elevated, and the online experience supports both brand positioning and commercial performance.
You’ll be responsible for:
- Set the strategy for daily trading and merchandising activities across all seven websites, ensuring products, collections, campaigns, and launches are accurately presented and aligned with commercial priorities.
- Lead the end-to-end execution of approximately 25–30 annual collection launches, ensuring all launches are delivered on time and to the highest standard.
- Oversee onsite merchandising strategy across the homepage, navigation, PLPs, search, recommendations, and promotional landing pages to maximise conversion and engagement.
- Drive product storytelling and category merchandising to ensure collections are presented in a premium and commercially effective way.
- React quickly to stock movements, trading priorities, and business needs by implementing same-day merchandising and product updates where required.
- Conduct regular QA checks across website updates, pricing, promotions, launches, and customer journeys to ensure a seamless experience before go-live.
- Own the eCommerce roadmap, defining and prioritising trading, merchandising, and platform initiatives aligned with commercial objectives and customer needs.
- Own and manage the A/B testing roadmap, driving continuous optimisation across customer journeys, onsite experience, conversion, and engagement.
- Lead and manage the Digital Trade team, setting priorities, driving performance, and ensuring efficient execution across daily trading operations and collection launches.
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Product & Catalogue Management
- Oversee product onboarding processes by partnering with Merchandising and Brand teams to obtain accurate product data, imagery, and attributes.
- Manage and maintain product listings within Shopify Plus, ensuring all product information is accurate, consistent, and up to date.
- Utilise tools such as Algolia to optimise product collections, merchandising rules, search functionality, promotional categories, and seasonal campaigns.
- Ensure SKU structures, product categorisation, and catalogue management processes support scalability and operational efficiency.
Commercial Performance & Analysis
- Monitor and analyse trading performance, customer behaviour, conversion, and product performance to identify opportunities for growth.
- Export and analyse sales and trading data using BI and Microsoft Excel to support commercial decision-making.
- Track KPIs including conversion, AOV, revenue, UPO, sessions and conversion.
You’ll need to have:
- Proven experience in Digital Trading, eCommerce Merchandising, or Online Trading roles within fashion, luxury, lifestyle, or retail environments.
- Strong experience managing high-volume collection launches and fast-paced trading calendars.
- Hands-on experience with Shopify Plus and merchandising/search platforms such as Algolia.
- Advanced Microsoft Excel skills
- Highly analytical with strong commercial awareness and attention to detail.
- Ability to manage multiple priorities and stakeholders in a fast-paced environment.
- Strong communication and leadership skills with a collaborative approach.
Nice to have’s:
- Experience with AI-driven personalisation tools and digital optimisation platforms.
- Experience working within premium or fashion brands.
- Experience managing or mentoring junior digital merchandising or trading team members.
Equality, Diversity, and Inclusion
At Oner Active it’s about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive.
We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team — we’re here to support you every step of the way.
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