Embassy of Beauty
Head Of E-com and Marketing
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Head of Marketing & E-commerce
Location: Embassy of Beauty · Kensington Church Street, London · On-site Role: Own the marketing and e-commerce P&L for a luxury beauty brand scaling across two markets. You’ll lead a successful UK business while building it in the US, driving revenue with real commercial ownership of budget, P&L, and teams, reporting directly to the founders.
The Opportunity
Embassy of Beauty is at a pivotal growth phase. Having established itself as a destination boutique on Kensington Church Street and a thriving UK e-commerce business, it is now expanding into the US. This role will oversee a critical evolution:
- Refine the existing UK strategy
- Launch and build the US market from the ground up
Key Responsibilities
Commercial & P&L Ownership
- Lead marketing and e-commerce P&L, covering revenue, margins, and efficiency in spend.
- Develop and execute cross-market strategies aligned with commercial targets for both UK and US.
- Allocate budgets across channels based on return, not just reach.
Brand & Marketing Leadership
- Oversee brand positioning, messaging, and storytelling across all channels.
- Plan and deliver integrated campaigns spanning:
- Digital & social media
- PR & influencer partnerships
- Ensure brand consistency across every customer touchpoint in both markets.
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E-commerce & Digital Growth
- Drive and own e-commerce strategy, performance, and revenue targets.
- Improve website performance, UX/UI, and conversion rates.
- Lead CRM, retention, and lifecycle strategies** as well as loyalty program development.
- Manage online merchandising, product launches, and seasonal promotions.
Performance & Analytics
- Make data-driven decisions across marketing and e-commerce.
- Track and optimise key KPIs:
- ROAS (Return on Ad Spend)
- CAC (Customer Acquisition Cost)
- LTV (Life-Time Value)
- Conversion rate and marketing contribution
- Apply structured testing and optimisation to drive growth.
Leadership & Collaboration
- Head and develop the established UK team, scaling it as US growth demands.
- Manage agency and external partner relationships.
- Work closely with retail, operations, and the founders to align growth strategies with brand vision.
Requirements & Criteria
- 7+ years of experience in marketing and e-commerce leadership, preferably within beauty, luxury, or premium consumer brands.
- Proven track record of scaling e-commerce revenue and brand growth.
- P&L accountability: Experience owning marketing or e-commerce financials, ensuring commercial success.
- Deep expertise in:
- Paid media
- SEO
- CRM & social commerce
- Technical proficiency:
- Shopify (commanding experience)
- Klaviyo (email/SMS automation)
- Advanced analytics tooling (e.g., Google Analytics, Mixpanel, etc.)
- Ability to thrive in a fast-paced, build-phase environment, balancing strategic clarity and executive capability.
- Sharp commercial and analytical mindset, paired with strong strategic intuition.
- Exceptional stakeholder management skills and experience in recruiting & developing talent.
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About Embassy of Beauty
Embassy of Beauty uncovers and elevates exceptional yet niche beauty brands, carefully selecting those that stand out for their authenticity, efficacy, and transparency. Each brand undergoes rigorous internal testing before reaching customers—enabling a curated experience based on real results, not empty hype.
With a luxury e-commerce, retail, and treatment destination in Kensington Church Street, Embassy has become a go-to for beauty enthusiasts in the UK and is now expanding into the US. The brand’s unique model is built on integrity and trust, meeting beauty lovers at the intersection of luxury, curiosity, and tangible results.
The role requires a hands-on approach with a balance of strategic foresight and direct execution—no lone theorist or purely tactical expert.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
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