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About the role
We're looking for a commercially astute, digitally driven Head of eCommerce. You'll be the strategic and operational lead for our global eCommerce function, driving on-site brand experience, revenue and conversion.
This is a pivotal leadership role reporting into the COO, with significant scope to shape the future of how Lounge connects with and converts customers online.
What you will do
Trading & Revenue Growth
- Own the eCommerce channel, delivering against ambitious targets.
- Identify and act on opportunities across conversion rate optimisation, AOV, and repeat purchase.
- Execute promotional and trading calendars in close partnership with Merchandising and Marketing.
Site Experience & Optimisation
- Own the end to end customer journey on site from discovery to checkout ensuring a best in class UX.
- Lead a structured on site CRO programme, driving continuous experimentation across all key on-site touch points.
- Work closely with the Digital Product, UXUI and Tech teams to prioritise the site roadmap and deliver impactful improvements.
- Ensure all site content, imagery, and merchandising standards uphold the Lounge brand aesthetic.
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Data, Insight & Reporting
- Build a performance reporting framework that gives the business clear visibility on all key eCommerce KPIs.
- Champion a brand led culture, whilst translating data analytics into actionable insight for stakeholders at all levels.
- Partner with the product tech team to continuously improve operational efficiency, site health and effectiveness.
Technology & Platform
- Manage the relationship with key eCommerce technology vendors and platforms (Shopify).
- Evaluate and implement best in class tools across merchandising, personalisation, search, and checkout that suit the brand and bring back genuine value.
Leadership & Cross-Functional Collaboration
- Lead, mentor, and grow a high-performing eCommerce team across trading, UX, and operations.
- Act as the eCommerce voice in senior leadership discussions, clearly articulating vision, strategy and performance.
- Build strong working relationships across Marketing, Creative, Merchandising, Logistics, and Customer Experience.
- Champion the customer perspective, live in the shoes of a user at all times when adding insight.
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What we are looking for
Essential Experience
- Proven track record in a senior eCommerce leadership role, ideally within a high-growth DTC or fashion brand.
- Deep understanding of online trading, digital merchandising, and conversion optimisation.
- Strong commercial acumen with experience owning eCommerce function.
- Deep understanding and experience managing Shopify Plus and the Shopify ecosystem.
- Demonstrated ability to lead and develop multidisciplinary teams.
- Experience working across multiple markets and territories.
Skills & Attributes
- Customer obsessed, with a genuine understanding of what drives online buying behaviour.
- Excellent communicator who can engage, influence, and inspire across all levels of the business.
- Agile and resilient. Able to thrive in a fast-paced, ever-changing environment.
- Passionate about brand and committed to maintaining Lounge's distinctive aesthetic and voice online.
Here at Lounge we value collaboration, so we all work from the office 4 days out of 5. Our HQ is based in Solihull, Birmingham.
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