Naughty Boy
Head of Ecommerce
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Company Description
Naughty Boy Lifestyle is a bold, ambitious sports nutrition brand built for people who refuse to settle for average. We create high performance supplements that help athletes, gym-goers and everyday high performers push harder, recover faster and achieve more.
We’re not a corporate business with layers of bureaucracy we’re an entrepreneurial team building one of the UK’s most exciting nutrition brands. With ambitious plans to scale our direct to consumer business, marketplaces and international presence, we’re looking for people who want to build something exceptional and make a real impact from day one.
Role Description
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We are looking for an experienced, hands on Head of Ecommerce to take ownership of our online sales channels and drive the next phase of our direct to consumer growth.
You’ll be responsible for auditing our current ecommerce ecosystem across Shopify, Amazon and TikTok Shop, identifying opportunities for improvement, and implementing changes yourself. This is not a role for someone who simply creates strategy you’ll be expected to execute it.
You’ll own the performance of our ecommerce channels, improving conversion, customer experience, merchandising, marketplace performance and digital trading while working closely with marketing, operations and customer service.
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As our DTC business grows, you’ll have the opportunity to build and lead the ecommerce function.
What you’ll be doing
- Audit and optimise Shopify, Amazon and TikTok Shop.
- Improve website conversion and customer journey.
- Manage product merchandising, collections and content.
- Optimise Amazon listings, catalogue, SEO and advertising.
- Develop TikTok Shop as a key sales channel.
- Analyse trading performance and implement improvements.
- Work with marketing to maximise paid and organic traffic.
- Build processes and systems to support future growth.
- Recruit and lead an ecommerce team as the business expands.
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