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Head of Ecommerce

Manchester
£80k – £90k/yr
Posted 1 day ago
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Head of eCommerce | Premium Lifestyle Brand (Onsite)

Responsible for leading the end-to-end eCommerce function for a premium lifestyle brand, overseeing commercial strategy, digital trading, marketplace growth, and customer experience. Operating in a fully onsite leadership role, working closely with directors and cross-functional teams to drive online revenue, operational efficiency, and long-term digital growth.

Key Responsibilities

  • Own the eCommerce strategy across Direct-to-Consumer (DTC), Shopify, Amazon, and TikTok Shop channels.
  • Hold full commercial responsibility for the online business, including revenue growth, profitability, forecasting, budgeting, and performance reporting.
  • Manage the Shopify platform, ensuring optimal site performance, user experience, conversion rate optimisation (CRO), merchandising, and ongoing platform enhancements.
  • Develop and execute digital trading calendars, coordinating seasonal campaigns, product launches, promotions, and inventory planning with marketing and operations teams.
  • Lead the Amazon marketplace strategy, optimising product listings, catalogue management, SEO, advertising, pricing, stock availability, and account health to maximise sales performance.
  • Drive the growth of TikTok Shop through live shopping initiatives, creator partnerships, affiliate programmes, promotional campaigns, and social commerce optimisation.
  • Monitor and improve key eCommerce KPIs including conversion rate, average order value (AOV), customer lifetime value (CLV), return on ad spend (ROAS), customer acquisition cost (CAC), and overall online profitability.
  • Analyse website and customer data using Shopify Analytics, Google Analytics (GA4), and other reporting tools to identify opportunities for growth and improve commercial decision-making.
  • Oversee website content, merchandising, navigation, search functionality, and customer journey to deliver an exceptional online shopping experience.
  • Work closely with marketing teams to align paid media, email marketing, SEO, influencer activity, and social campaigns with commercial objectives.
  • Manage relationships with external agencies, technology providers, logistics partners, and third-party developers to deliver platform improvements and digital projects.
  • Collaborate with warehouse and operations teams to ensure stock accuracy, fulfilment efficiency, shipping performance, and customer satisfaction.
  • Identify and implement new technologies, automation opportunities, and AI-driven tools to improve operational efficiency and customer engagement.
  • Ensure compliance with eCommerce best practices, data protection regulations, payment security, and marketplace policies.

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Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

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Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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  • Lead, mentor, and develop the eCommerce team, setting clear objectives, KPIs, and performance standards.
  • Foster a collaborative, commercially focused culture across digital, marketing, operations, customer service, and product teams.
  • Present regular commercial updates, performance insights, and strategic recommendations to senior leadership.
  • Drive continuous improvement through data-led decision making, innovation, and customer-centric thinking.

Platforms & Technologies

  • Shopify & Shopify Plus
  • Amazon Seller Central
  • TikTok Shop
  • Google Analytics 4 (GA4)
  • Google Merchant Center
  • Meta Business Suite
  • Klaviyo
  • Microsoft Excel & Power BI
  • SEO, CRO, PPC, Email Marketing & Digital Merchandising

Key Achievements

  • Led the commercial growth strategy across Shopify, Amazon, and TikTok Shop, delivering sustained increases in online revenue and customer acquisition.
  • Improved website conversion through UX enhancements, merchandising optimisation, and data-driven CRO initiatives.
  • Expanded marketplace performance by optimising product content, advertising strategy, and operational processes.
  • Successfully launched and scaled TikTok Shop as a profitable social commerce sales channel.
  • Built and developed a high-performing eCommerce function capable of supporting continued digital growth and operational excellence.
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Skills

Ecommerce Strategy
Digital Trading
Marketplace Growth
Customer Experience
Shopify
Amazon
TikTok Shop
SEO
CRO
Data Analysis
Performance Reporting
Marketing Alignment
Team Leadership
Operational Efficiency
Technology Implementation
Compliance

Location

Manchester, England, United Kingdom

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