We are The Allies
Head of Events & Brand Activations
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Company Description
We are The Allies is a creative collective that connects clients with over 500 award-winning freelance creatives. Every client brief is reviewed by experienced industry professionals, ensuring that recommendations are made by real people rather than algorithms. The network covers a wide range of creative disciplines, providing flexible, high-quality support for brands and agencies.
Candidates can learn more about the company and its approach at www.wearetheallies.com.
Overview
The Head of Events & Brand Activations is a full-time hybrid role based in Leeds, with flexibility for some work from home. This role leads the strategy, planning, and execution of events and brand activations that showcase The Allies’ creative network and strengthen client relationships.
Day-to-day responsibilities include:
- Developing event concepts
- Managing end-to-end event logistics
- Coordinating with internal teams and freelancers
- Ensuring brand consistency across all activations
- Overseeing budgets and timelines
- Negotiating with suppliers and venues
- Tracking event performance against commercial and brand objectives
- Identifying new opportunities for experiential marketing
- Supporting sales initiatives through event-led campaigns
- Representing the brand at industry gatherings
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
Business Development & Revenue Growth
- Identify, pursue, and secure new business opportunities across corporate, brand, luxury, fashion, entertainment, music, hospitality, and lifestyle sectors.
- Build relationships with brands, agencies, marketing teams, sponsors, venues, and decision-makers.
- Generate revenue through new client acquisition, strategic partnerships, and upselling services to existing clients.
- Prepare proposals, presentations, pitches, and event concepts to win new business.
- Represent the company at networking events, industry conferences, launches, and trade events.
- Maintain a healthy sales pipeline and consistently achieve revenue targets.
- Act as the senior point of contact for key clients and stakeholders.
- Understand client objectives and translate them into innovative event solutions.
- Develop long-term client relationships that drive repeat business and referrals.
- Create innovative event concepts that deliver measurable results for clients.
- Collaborate with Allies freelancers, creative designers, production partners, and creative suppliers to bring concepts to life.
- Source and negotiate keynote speakers, artists, performers, influencers, hosts, and celebrity talent.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Experience & Qualifications
- Essential
- 5+ years' experience in event management, experiential marketing, brand activations, or agency environments.
- Proven track record of winning new business and growing client accounts.
- Strong network of industry contacts including brands, venues, suppliers, production partners, and talent representatives.
- Experience delivering small to large-scale events from concept to execution.
- Excellent pitching, presentation, and proposal-writing skills.
- Strong commercial awareness and budget management experience.
- Experience managing sponsorships and commercial partnerships.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location