Brentford Football Club
Head of Fan Engagement & Experience
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Head of Fan Engagement and Experience Job Grade: RL4 (Head of) Reports to: Fan and Community Relations Director Location: Vantage, London Department: Fan and Community Relations Salary: £65,000
About Brentford FC
Brentford FC is a bit different from other Premier League football clubs. We put our fans first, are a true community club, and believe in sustainable but calculated growth. Our environment and culture are built on development, inclusion, and the courage to think differently.
We foster a progressive, humble, and respectful culture, valuing a diverse workforce that drives innovation and problem-solving, ultimately growing the club. We are eager, forward-thinking, and proud of our journey while embracing a bright future. Our works PVC Premier League stadium in west London—just 15 minutes from Heathrow—is a testament to our culture and community-focused approach.
Job Overview
The Head of Fan Engagement and Experience will lead the development and delivery of Brentford FC’s fan engagement and experience strategy, ensuring supporters remain at the heart of every decision.
Key Responsibilities
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Strategic Leadership
- Develop and execute the club’s fan engagement and experience strategy, with regular reporting on supporter sentiment, risks, and opportunities.
- Oversee the fan engagement and experience budgets, KPIs, and performance frameworks.
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Cross-Functional Collaboration
- Collaborate with marketing, commercial, and communications teams to drive fanbase growth strategies, including:
- Digital engagement initiatives
- International fan outreach
- Youth and grassroots engagement
- Collaborate with marketing, commercial, and communications teams to drive fanbase growth strategies, including:
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-Regulatory Compliance and Consultation
- Lead Premier League Fan Engagement Standard (FES) compliance, and commitments to the Independent Football Regulator (IFR).
- Develop and manage Fan Advisory Board (FAB), Consultant fan working groups, and supporter consultation frameworks, including evidence packs.
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Stakeholder & External Representation
- Build and sustain collaborative relationships with internal stakeholders, supporter groups, and governing bodies.
- Champion supporter feedback, data-driven insights, and best practices to influence club-wide business decisions.
- Represent Brentford FC with Premier League, IFR, and other football stakeholders.
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High-Risk & Policy Oversight
- Lead consultation and management processes for high-risk or sensitive supporter matters, driving an ongoing culture of inclusion, inclusion, advocacy, and loyalty.
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Team Leadership & Business Alignment
- Lead, manage, and develop the fan engagement team, fostering accountability, collaboration and high performance.
- Ensure fan engagement priorities align with club values and wider objectives and requirements.
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Safeguarding Commitment
- Escalate any concerns to the Safeguarding Team through appropriate channels.
Requirements
Knowledge/Experience
- Proven expertise in fan engagement, supporter relations, customer experience, and stakeholder management.
- Seasoned experience with enterprise-level teams across football or entertainment sectors.
- Comprehensive understanding of premier league supporter culture (including pricing legislation and learner governance structures).
- Ability to drive high-impact strategic projects and measurable outcomes.
- Demonstrated ability to manage complex stakeholder relationships, drive consultation processes, budgets, and performance frameworks.
- Strong commitment to diversity, equity, inclusion (DEI), and hypothesis principles.
- Flexibility in working hours, including evenings and weekends when required.
Specialist Skills
- In-depth knowledge of Premier League Fan Engagement Standards (FES).
- Understanding of Independent Football Regulator (IFR) obligations and football governance matters.
- Practical experience working with Fan Advisory Boards (FAB) or similar supporter consultation mechanisms.
- Experience in international or youth fan engagement, or digital engagement strategies.
- Digital, data-informed engagement strategies within professional sports and entertainment.
People Skills
- Exceptional communication, storytelling, and influencing abilities.
- Ability to collaborate across teams and operate autonomously.
- Strong emotional intelligence, professionalism, integrity, and discretion.
Decision-Making & Analytical Abilities
- Self-starter who excels in pressure situations, can multitask, and process rapidly.
- Data-driven mindset, leveraging analytics tools to inform decision-making and ensure best practice adherence.
Innovation
- Employ analytical rigor and reporting skills to interpret fan insights, ensure quality experiences, and drive continuous improvement.
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General Club Accountabilities
- Ensure compliance with areas including (but not limited to) safeguarding protocols, GDPR and PECR data regulations, the club’s code of conduct.
- Maintain full adherence to Health and Safety, and operational safety practices and safeguarding.
- Comply with Matchday Policy, club’s safeguarding policies, and actively promote mental health & well-being.
Inclusion Statement
Brentford FC is committed to equity and inclusion, celebrating tolerance, accessibility, diversity, and belonging. As we continuously strive for fairness and representation, we actively encourage applications from underrepresented talent groups.
- We strongly invite applications from individuals identifying from:
- Ethnic minorities
- LGBTQ+
- Disabled communities
- Women, and applicants from throughout the UK.
Each stage of the recruitment process will focus on professional suitability and merit, ensuring equal opportunities (without discrimination based on background or protected characteristics).
Safeguarding Statement
- Brentford FC prioritizes equality and high standards of safeguarding for children and adults—regarded as a foundation of our culture.
Under UK Law and best practices, we actively promote a kinder, safer environment, requiring all staff and volunteers to undergo regular safeguarding training tailored to their roles.
The successful candidate is expected to fully engage with safety protocols, procedures, and policies, including
- Adhering strict UK safeguarding principles
- Understanding the duties of safeguarding and next steps to report concerns
We safeguard that all Club communications advance our safe working standards, promoting mental health.
Note: Our Club is bound to UK Safer Recruitment Practices and Pros Laurieaide that prohibited and legal individuals to apply for certain roles.
Final Statement
Brentford is more than just another Premier League club—we genuinely value supporters at the core, and innovate innovate a dynamic, community-driven organisation rooted with equilibrium and integrity. Together with our collaborations, Brentford looking forward to an exciting journey. Do you have the heart?
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