The AA
Head of FP&A & Finance Transformation - Roadside
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Head of FP&A Finance Transformation – Roadside
Location: Basingstoke (hybrid working – 3 office days per week) with travel to London Employment Type: Permanent, full-time
Company Description
Think the AA is just about roadside assistance? Think again.
For over a century, we’ve been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers—from roadside assistance to home and motor insurance, and the latest driving technologies. As we continue to grow, diversify, and modernise, we’re looking for talent who can support and shape the next chapter of our journey.
The Chief Operating Office (COO team) are the backbone of The AA, providing structure and stability to drive innovation and continued success.
The Role
About the Role
The AA is on an exciting trajectory of growth, modernisation, and transformation. As the UK’s leading motoring organisation, we serve millions across roadside, insurance, and mobility services. Finance plays a pivotal role—helping us analyse performance, guide commercial decisions, and make forward-looking choices.
We’re seeking a commercially astute senior finance leader to lead FP&A and Finance Transformation within Roadside. This is a high-impact position within the Roadside Finance Leadership Team, responsible for shaping business planning, reporting, and insight while spearheading a finance transformation programme across the business.
This isn’t just a numbers role. We need someone who can interpret performance, challenge assumptions, and help the business make smarter, more commercially focused decisions. You’ll bring strong commercial and pricing experience, especially in insurance or recurring revenue environments, and the confidence to influence senior stakeholders, including the CFO, CEO, and executive committee.
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Ideal Candidate Skills:
- Collaborative, curious, and commercially minded
- Quickly builds trust and delivers clarity
- Translates financial complexity into actionable insights
Key Responsibilities
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Lead FP&A for Roadside, including:
- Five-year financial planning
- Annual budgeting
- Quarterly forecasting
- Weekly management information (MI) and monthly performance reporting
-
Provide strategic insight and decision support, analysing:
- Revenue, margins, costs, EBITDA, cash flow, and financial risks
- Supporting leaders in understanding trends and taking corrective action
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Partner closely with senior leadership across:
- Finance, Pricing, Trading, Product, Operations, and Commercial teams
- Contributing to strategic planning and commercial decision-making
-
Enhance pricing and trading intelligence, including:
- Optimising discounting strategies and trade-offs (volume vs. margin)
- Tracking customer tenure and competitor dynamics
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Drive Finance Transformation, shaping a roadmap that:
- Simplifies and standardises reporting processes
- Automates insights to improve speed and quality
- Embeds best-practice financial practices
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Support business cases and strategic investments, including:
- Benefits tracking and post-implementation reviews
What We Need
- Senior FP&A experience in a complex, commercially focused environment
- Strong pricing background with expertise in:
- Scenario modelling
- Adsorption analysis
- Marketing economics and margin elasticity
- Preference for insurance experience (though relevant experience in roadside, subscriptions, consumer services, or recurring revenue models is also welcome)
- Proven Head of Level or equivalent experience:
- Credibility with CFO, CEO, and executive stakeholders
- Commercial judgement – Ability to:
- Critically challenge existing strategies
- Balance growth, profitability, customer outcomes, risk and operational capacity
- Experience driving finance transformation, including:
- Improving reporting
- Streamlining processes
- Embedding forward-looking financial governance
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Additional Information
Benefits
As a valued member of The AA team, you’ll enjoy an inspiring set of benefits:
- 25 days annual leave + bank holidays + flexible holiday purchase scheme
- WorkSave pension scheme with up to 7% employer contribution
- Free AA breakdown cover from Day 1 + 50% family/friend discount
- Discounts on AA products, including:
- Roadside, car insurance, home insurance, and more
- Employee discount scheme:
- Access to car salary sacrifice agreements + discounts on:
- Healthcare
- Shopping
- Holidays
- Access to car salary sacrifice agreements + discounts on:
- Company-funded life assurance
- Diverse career development opportunities
- 24/7 remote GP service and Employee Assistance Programme
Diversity & Inclusion
We’re an equal opportunities employer, welcoming applicants from all backgrounds. The AA believes in diverse perspectives because they:
- Strengthen our culture
- Improve our services
- Help us innovate better for our customers
We actively promote five communities, spaces for colleagues with shared interests or backgrounds to collaborate and drive positive change.
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