The AA
Head of FP&A & Finance Transformation - Roadside
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Head of FP&A – Finance Transformation (Roadside)
About the Role
Join The AA, the nation’s leading motoring organisation, on an exciting journey of growth, modernisation and transformation. As Head of FP&A and Finance Transformation for Roadside, you’ll shape how finance processes, reporting and insights evolve—driving better decision-making and operational excellence across one of our most critical business areas.
Reporting under the Chief Operating Officer (COO), this high-impact role is centrally based in London (with hybrid working: 3 office days per week) and will require regular travel to our Basingstoke HQ.
Why It Matters: We’re not just about roadside assistance—we’re evolving to meet the future of motoring. Your work will influence pricing, trading, cost, investment and operational performance, helping the business deliver greater clarity, efficiency and growth.
Key Responsibilities
FP&A Leadership (Roadside)
- Lead fix-year planning, annual budgeting, quarterly forecasting, weekly management information (MI) and monthly performance reporting.
- Provide actionable financial insights on:
- Revenue, margins, costs, EBITDA, cash flow, and key performance indicators.
- Pricing strategies, including discount scenarios, volume-margin trade-offs, customer tenure and competitive benchmarks.
- Drive quarterly reports and post-investment reviews to ensure alignment with strategic goals.
Commercial Finance & Strategic Support
- Act as a trusted business partner for Senior Leaders, Pricing, Trading, Product and Commercial teams, offering forward-looking analysis and driving data-driven decision-making.
- Leverage financial modelling and scenario analysis to support pricing, trading and capital allocation strategies.
- Influence investment decisions, sizing opportunities, and risk assessments across the Roadside portfolio.
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Finance Transformation
- Shape and deliver a finance transformation roadmap to:
- Enhance reporting processes by automating data, simplifying workflows and reducing manual effort.
- Standardise best practices in forecasting, variance analysis and insight delivery.
- Boost the pace and quality of critical insights to empower faster decisions.
Who We’re Looking For
Essential Experience
- Senior FP&A, Commercial Finance and Business Partnering experience (minimum 15+ years) in a complex, high-volume business environment (e.g., insurance, roadside/subsidiaries, or recurring revenue sectors).
- Proven Head of FP&A or equivalent experience, with experience driving variance analysis, commercial recommendations and executive stakeholder engagement.
- Strong pricing expertise, including:
- Margin analysis, elasticity modelling, customer lifetime value (CLV) insights, discount mechanics.
- Experience carving insights from bid/edge-rate decisions, competitor benchmarking and operational bottlenecks.
- Experience within insurance is strongly preferred, but roadside, subscriptions, or consumer goods experience will also be considered.
- Influence at executive level, with credibility when discussing with CFO, CEO, or senior committees.
Soft Skills & Mindset
- Commercially agile—ability to challenge assumptions while balancing risk, growth, profitability and customer needs.
- Collaborative, resilient and builds trust quickly with stakeholders.
- Can turn complex data into clear, actionable recommendations.
- Enthusiastic about transformation—able to improve processes, drive automation and modernise tools.
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Why Join The AA?
Core Benefits
- Career Growth & Development:
- Access to diverse learning programs and leadership development.
- Enhanced with mentorship and mission opportunities.
- Work & Wellbeing:
- 25 days annual leave (+ bank holidays) + flexible holiday buy/sell scheme.
- Hybrid working model (3 on-site, 2 remote/apart).
- 24/7 GP service and Employee Assistance Programme for stress relief.
- Financial Perks:
- 7% minimum employer pension contribution under Worksave scheme.
- Up to 50% discount on AA car/home insurance.
- Salary sacrifice savings schemes, including car allowance.
- Exclusive Recognition:
- Free AA membership from Day 1, plus 50% family discount.
- Company-funded life assurance.
- Wellbeing & Balance:
- Priority access to fitness partner discounts, gym memberships or flexible wellness rewards.
- Travel-friendly position with regular weekend discounts on AA travel services.
Cultural Fit
- Diversity & Inclusion: We are an equal opportunities employer and actively seek underrepresented talent and perspectives.
- Five Employee Networks: Unites communities based on gender, LGBT+ identity, neurodiversity, ethnicity and ability to foster trust.
- A Stakes Outperformance Scheme: Answering to customer-centric outcomes, we reward teams that deliver exceptional service and innovation.
Connected Benefits
Since as permanent employees, you’ll receive:
✔ Annual Bonus (performance-linked) ✔ Cash Car Allowance (complimentary financing) ✔ Private Medical Health Insurance ✔ Flexibility to bring employee-moved discount plans home with you
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