AG Barr
Head of Grocery/On-line (& Category lead) - MOMA
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Job Title: Head of Grocery/On-line (& Category lead) - MOMA
Location: Field-based (Minimum 1 day per week at our Farringdon, London office, with regular travel to major retail HQs)
Contract & Working Pattern: Permanent, Full-time
Are you ready to Be Your Best Barr None? Let’s Grow!!!
At MOMA, we craft quality British oats into great-tasting oat drinks and porridges. As part of the AG Barr family, we get the best of both worlds: the entrepreneurial spirit and agility of a fast-growing plant-based brand, backed by the scale, stability, and 150-year heritage of a UK FMCG leader.
Employing around 950 people across the UK, AG Barr is home to some of the nation’s favourite brands—including IRN-BRU, Rubicon, Boost, and FUNKIN. We are a responsible business that values diversity, supports our communities, and actively works to minimise our environmental impact.
There has never been a better time to join the MOMA team and lead our next chapter of growth.
What we’re looking for…
We are looking for a strategic, high-energy commercial leader to expand and accelerate our Grocery and E-Commerce channels.
As the leader of MOMA's most critical growth avenues, you will establish and execute our long-term commercial and category-led strategy. You will oversee our footprint across major physical supermarkets and key online marketplaces, managing joint business plans and cultivating senior-level retail partnerships.
As an active member of the MOMA leadership team, you will also contribute directly to the brand's overall strategic direction, business-wide operations, and collaborative culture.
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Your responsibilities will include...
- Strategic Growth: Formulate and execute a multi-year commercial strategy to accelerate MOMA’s footprint across physical Grocery and Digital/E-Commerce channels (including Amazon, Ocado, and retailer.com platforms).
- Joint Business Planning: Guide your team in constructing and executing comprehensive JBPs that align retail partner needs with MOMA’s business priorities.
- P&L Ownership: Maintain full P&L accountability across all accounts to deliver profitable, sustainable growth in line with business targets.
- Omnichannel Marketing Strategy: Oversee the channel's in-store and online retail marketing strategy, ensuring brilliant execution in partnership with our marketing teams.
- Cross-Functional Leadership: Direct cross-functional projects across Category Management, Brand Activation, Supply Chain, and Digital to deliver flawless execution.
- Data-Led Decisions: Supervise the internal monthly forecasting cycle, leveraging external insights (Kantar, Circana, etc.) to deliver accurate financial and volume projections.
- Team Development: Lead, motivate, and coach a high-performing commercial team, fostering continuous personal development.
What you’ll bring...
- FMCG Track Record: Extensive commercial experience within FMCG, specifically managing major UK grocery accounts (Tesco and Sainsbury’s experience is highly desirable).
- E-Commerce Literacy: A strong understanding of online grocery dynamics, digital shelf activation, and e-commerce growth levers.
- Strategic & Analytical Mindset: Highly numerical with sharp commercial instincts and the ability to turn category data into actionable sales strategies.
- Leadership & Coaching: Proven experience leading commercial teams and developing talent.
- Influence & Relationship Building: The ability to navigate senior-level negotiations and influence internal and external stakeholders across all levels.
- Systems Proficiency: Experience using modern CRM, forecasting platforms, and Google Workspace.
- Cultural Fit: A highly competitive drive to succeed, matched with the AG Barr values of being Honest, Accountable, Connected, and Brave.
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What we offer…
We believe in creating a diverse and inclusive culture where your voice is heard. We look after our employees with a competitive salary and a comprehensive benefits package, including:
- Uncapped performance-linked bonus
- Defined contribution pension up to 14%
- 34 days holiday (with flexible holiday trading)
- Flexible cash pot to spend on benefits
- Private medical cover
- Healthcare cash plan & life assurance
- Save-As-You-Earn (SAYE) schemes
- Employee discounts and free AG Barr/MOMA products throughout your day
- Ongoing professional development programmes
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
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