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Head of Growth
Head of Growth 💰
🚀 About the Role Ignite are teaming up with one of the UK’s most thriving Direct-to-Consumer (D2C) Food Subscription brands. Over the past 12–18 months, they’ve experienced outstanding growth and are now scaling further—this is their first-ever Head of Growth role, creating an opportunity to shape the company’s future direction.
Growth & Performance Marketing sits at the core of their business, accounting for 90% of revenue. This is not an inherited strategy: it’s a chance to build the function from the ground up, lead the roadmap, and drive a transformative impact.
Are you ready for autonomy, rapid growth, and the chance to scale a pioneering high-growth D2C subscription brand? If yes, this could be your next ideal and exciting step.
Responsibilities
- Build and lead an all-encompassing Growth & Performance Marketing strategy in a high-growth D2C Subscription business.
- Own the development of paid media campaigns—focused on Meta, TikTok, and YouTube—to drive acquisition and growth.
- Master CRM and retention marketing, with a sharp focus on customer lifecycle optimisation and customer lifetime value (LTV).
- Collaborate with Product, Creative, and Analytics teams to validate and refine go-to-market strategies.
- Set KPIs and sub-KPIs for paid social to drive test-and-learn innovation.
- Convey strategic narratives to stakeholders and champion data-driven decision-making.
- Proficiently manage £250k+ monthly paid media budgets across ad platforms.
- Cultivate high-performing teams—especially in areas like Creative & Performance Marketing—and foster a culture of creativity and collaboration.
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Requirements
- At least 6 years’ experience in D2C Growth Marketing, preferably in a high-growth D2C subscription business.
- Expertise in paid social, with a deep understanding of Meta, TikTok, and YouTube.
- Hands-on experience managing paid media budgets of £250k+ per month.
- Strong foundation in CRM strategies and customer retention, with an understanding of customer lifecycle and LTV.
- Proven track record of building and scaling high-performing teams, particularly in Creative or Performance Marketing roles.
- Skills in scaling businesses—ideally growing revenue from £10m to £50m+.
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Specs
- Salary: £85,000 - £95,000 (based on your experience)
- Location: Central London, working 3 days in-office, 2 days flexible
- Additional Perks:
- EMI Share Options
- Private Medical Insurance (Vitality)
- 25 days holiday audit (including bank holidays)
- Access to Free Mental Health Support
How to Proceed – Next Steps
- Apply Now: Submit your CV via the Ignite portal for an initial review.
- First Stage: Teams interview with the hiring manager.
- Final Stage: Meet the team in-person at their office.
Our Vibe
At Ignite— and within this brand—we put people first. Our culture balances diversity, innovation, and inclusivity, all while providing a welcoming space for everyone to be their true self.
Unfortunately, due to high application volumes, we will not reply individually to all submissions. If you do not hear back within 14 days, assume the role may no longer be relevant.
P.S. Missed this opportunity? Don’t worry—more positions are coming! Follow Ignite to be the first to know. 👀
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