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About us
Winedrops (UK) and its USA sister-brand Casedrops are two of the fastest-growing DTC brands in the world. In the last three years we’ve scaled to 70k members across the UK & USA, providing them access to the world’s best wines at unbeatable prices.
Having launched in the USA at the end of 2025 and hitting a $10m+ run rate within the first 6 months, we are entering our next phase of growth and making fast progress to our goal of $100m by 2030. We are now looking for the operator who can own the engine that takes us there.
The role
As Head of Growth, you’ll own and scale our entire growth engine - acquisition, retention, funnel optimisation, creative strategy and performance marketing - across both markets. You’ll own the number that matters: CAC, LTV and revenue growth.
You will be reporting directly to the CEO, who has owned growth to this point. This role suits a highly analytical, deeply hands-on operator who has run serious budgets and wants full ownership of the growth system, not someone who needs a large team beneath them to deliver. You’ll work with your marketing team, agencies and freelancers to hit your goals.
What you’ll own
Paid acquisition & channel expansion
- Own and allocate a $7m+ annual media budget across both markets, accountable for growth, payback and CAC:LTV
- Lead and scale paid media across Meta, Google, YouTube and emerging channels. Scaling what works while reducing reliance on any single platform
- Lead a best-in-class creative-testing engine as the primary driver of paid scale: brief high-performing concepts, set testing priorities, and direct creative using performance data and customer insight
Measurement & efficiency
- Own the measurement framework — incrementality testing, geo-holdouts and media-mix modelling — so channel decisions are made on incremental revenue, margin and payback rather than last-click attribution
- Monitor MER, CAC, LTV:CAC, contribution margin, payback period and retention; own growth reporting, dashboards, forecasting and weekly performance reviews for leadership
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Funnel, offer & lifetime value
- Build and maintain a structured experimentation roadmap across audiences, offers, funnels, landing pages, advertorials and creative
- Architect and optimise the full funnel from ad to app
- Develop and test offers, bundles, pricing and membership mechanics to lift first-purchase conversion and LTV, and drive post-purchase growth — retention, repeat rate and win-back — alongside lifecycle/CRM
Build the system
- Manage and build the capabilities of the team of creative strategists, editors and agencies whilst working effectively alongside other business functions.
- Build the scalable systems, processes and operational foundations that let us grow efficiently. We like to keep teams as lean as possible.
- Set the growth roadmap, priorities and budget, and identify and prioritise the next set of growth opportunities across acquisition, CRO, retention and post-purchase
Who you are
Essential
- 7+ years in growth, performance marketing and user acquisition, with experience at high-growth DTC brands
- Track record personally running and scaling $5m+/year in paid media. A hands-on operator who stays close to the accounts
- Proven channel diversification beyond Meta: you’ve scaled other channels e.g. Google/ YouTube, CTV, influencer/ affiliate and you think in incrementality and MMM, not purely last-click
- Fluent in DTC unit economics — MER, CAC, LTV:CAC, payback, contribution margin and able to make budget decisions on profit, not proxies
- Experience scaling media spend across multiple geographies (UK + US ideal)
- Comfortable operating lean; orchestrating agencies, freelancers and AI tooling rather than delegating to large in-house teams
- Decisive, analytical and fast-moving; comfortable acting on imperfect information
- Works effectively with other functions (e.g. buying & tech) whilst developing, retaining and recruiting world-class talent into the growth team.
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Bonus
- App growth experience (ASO, app install campaigns, in-app retention/LTV)
- Background in a subscription or membership business with understanding of how to improve LTV
- Strong use of AI workflows and tooling to improve efficiency
What success looks like (first 12 months)
- Taken full ownership of Meta paid spend across both markets, consistently hitting agreed efficiency and spend targets
- Built a repeatable creative-testing and funnel-optimisation system producing a consistent pipeline of winners
- Launched and scaled at least one major new channel (e.g. Google Shopping, YouTube or CTV) to a meaningful, efficient share of spend
- Created a clear, costed roadmap for scaling both geographies through the next phase
- You get the best out of your team and the other functions you work with, and they cite you as a reason they’re growing and happy in their roles
Compensation & benefits
- Base: Highly competitive, we pay top-of-market for proven operators
- Bonus: Performance-related up to 30%, tied to growth and efficiency targets
- Hybrid working / London office, 22 days paid holiday, pension, free wine and plenty of other wine related perks
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