Veblen International
Head of Growth
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Head of Growth
We are supporting a globally recognised beauty brand with a strong international presence across ecommerce and select retail partners. With a loyal customer base and ambitious growth plans, the business continues to scale across key markets including the UK, EU and US.
We are seeking a Head of Growth to define and execute the brand’s end to end digital growth strategy. Reporting into senior leadership, this role will own acquisition, retention and on site performance, sitting at the centre of commercial performance, marketing execution and customer strategy.
Responsibilities Include:
- Lead and execute the digital growth strategy across DTC channels and key international markets.
- Drive efficient customer acquisition through performance marketing, with a strong focus on testing, optimisation and creative iteration.
- Own CRM and lifecycle marketing, developing strategies to increase retention, repeat purchase and customer lifetime value in partnership with the CRM Manager.
- Oversee website performance and user experience, leading conversion rate optimisation and continuous testing initiatives.
- Establish clear reporting frameworks, tracking CAC, LTV, ROI and channel performance to drive decision making.
- Support the management of agency partners across paid media, CRM and development, ensuring aligned and high quality delivery.
- Embed a structured test and learn approach through growth sprints, identifying and scaling new opportunities.
- Collaborate closely with cross-functional teams to align brand, creative and commercial objectives.
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Experience Requirements
- Senior level growth or performance marketing experience within a DTC or ecommerce led business.
- Strong knowledge across paid media, CRM and website optimisation.
- Proven track record of driving acquisition, improving efficiency and increasing customer value.
- Experience managing agencies and delivering integrated, multi-channel campaigns.
- Highly commercial mindset with strong analytical and data interpretation skills.
- Comfortable operating in fast paced, entrepreneurial environments.
- Hands on, proactive and equally confident in strategic planning and execution.
- Collaborative, ambitious and focused on delivering measurable impact.
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