Digital Tonic | Digital, eCommerce & Marketing Recruitment
Head of Growth (DTC)
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The Company
Digital Tonic are delighted to be partnering with a fast-growing, purpose-led consumer brand as they look to appoint an experienced Head of DTC. Following significant investment and an exciting period of growth, the business is entering its next phase of expansion, with ambitious plans across the UK and international markets. Operating within the health and wellness sector, they’ve built a loyal customer base through innovative products, a strong digital-first approach and a genuine commitment to improving customers’ everyday lives.
This is a rare opportunity to join the senior leadership team and take ownership of the entire direct-to-consumer commercial strategy.
The Role
Reporting directly to the CEO, you’ll lead the growth of the online business, taking responsibility for ecommerce performance, customer acquisition, conversion, retention and overall commercial success. Working closely with internal teams and external agency partners, you’ll ensure every stage of the customer journey is optimised to deliver sustainable, profitable growth.
This is far more than a performance marketing role. You’ll bring together acquisition, ecommerce trading, CRM, CRO and customer experience to create a best-in-class DTC operation, using data and customer insight to continually improve performance.
You’ll thrive in a hands-on leadership role where you’ll have genuine autonomy, influence strategic business decisions and play a key part in shaping the future of an ambitious, scaling brand.
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Skills & Experience
We’re looking for someone who combines strong commercial thinking with exceptional digital expertise. Ideally you’ll have:
- Previous experience leading DTC, eCommerce or Growth within a consumer-facing brand.
- A strong background in performance marketing, with hands-on knowledge of channels such as Meta, Google and other paid acquisition platforms.
- Experience owning or influencing ecommerce trading, website performance, merchandising and conversion rate optimisation.
- A solid understanding of CRM, customer retention, lifecycle marketing and customer lifetime value.
- Strong commercial acumen with experience managing budgets, forecasting performance and using data to drive strategic decisions.
- Experience working with Shopify or another leading ecommerce platform.
- Knowledge of Amazon or other online marketplaces would be advantageous.
- Proven experience leading, mentoring and developing high-performing teams.
- A collaborative leadership style with the ability to influence stakeholders across the business.
- The confidence to operate within a fast-paced, entrepreneurial environment where you’ll have genuine ownership and autonomy.
Experience within health, wellness, FMCG, beauty or another fast-growth DTC business would be highly advantageous.
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Benefits
This is an outstanding opportunity to join a business at a pivotal stage in its growth journey.
- You’ll become part of an ambitious leadership team with significant investment behind the business and the freedom to make a genuine commercial impact.
- You’ll have ownership of one of the company’s most important revenue streams, helping shape both the customer experience and the long-term digital strategy.
The business offers a collaborative, entrepreneurial culture where ideas are welcomed, decisions are made quickly and individuals are empowered to make a real difference. Alongside a competitive salary, you’ll benefit from a performance-related bonus, hybrid working and the opportunity to play a key role in scaling an exciting challenger brand. Salary will depend on experience, with the upper end being c.£90k. We require you to be in the office in Warwickshire at least 2 days a week. Please do not apply if you are unable to be in the office on a hybrid basis.
Sound Good?
If you’re a commercially-minded DTC leader with a passion for ecommerce, digital growth and building exceptional customer experiences, we’d love to hear from you. Apply today or get in touch with Stacey at Digital Tonic for a confidential conversation.
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