How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Head of Growth Marketing
🚀 Head of Performance Marketing – Fresha
About Fresha
Fresha is the AI-powered OS for beauty, wellness and self-care. We connect and power everything from salons and barbers to spas, medspas, fitness studios and health practices, trusted by millions of consumers and businesses globally.
- Used by 140,000+ businesses, 450,000+ stylists and professionals
- Processes over 1 billion appointments
- London-based (UK) with 15 global offices across North America, EMEA and APAC
Fresha’s ecosystem empowers businesses with:
- All-in-one software for appointments, point-of-sale, customer records, loyalty programmes, marketing automations and inventory management
- B2B marketplaces leveraging online bookings, mobile apps, integrations with Instagram, Facebook and Google
- Consumer-facing marketplaces, unlocking revenue potential via automated online bookings and marketing.
Role Overview
Fresha is the world’s leading marketplace for beauty and wellness, driving an ambitious growth trajectory. With performance marketing now fully in-house, we’re seeking a Head of Performance Marketing to:
- Own global acquisition strategy (both B2B and B2C)
- Lead paid search, paid social, and scalable, data-driven growth
- Partner with Marketing, Data, Design and Commercial teams to maximise ROI and lifetime value (LTV)
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
Strategy & Leadership
- Develop and scale Fresha’s global performance marketing strategy across:
- Paid Search (Google, YouTube, Bing)
- Paid Social (Meta, TikTok, Snapchat, Pinterest)
- Control forecasting, budget allocation, and ROI across regions/channels for maximum efficiency
- Monitor CAC, LTV & ROAS with Analytics and Data teams + iterate optimisations
Team & Collaboration
- Manage/orchestrate an in-house team to hit acquisition and ROI targets (both B2B and B2C)
- Collaborate with Design, Influencer, and Innovation teams to enhance campaign creativity
Reporting & Impact
- Present results, insights, and recommendations to senior stakeholders
- Drive data-driven growth by identifying new opportunities (e.g., platforms, geographies, audience segments)
What We’re Looking For
Essential Qualifications
- 7–8+ years in performance marketing, including hands-on experience in paid search & paid social
- Demonstrated success managing large-scale, fast-paced campaigns (B2B or B2C)
- Strong analytical skills + expert-level knowledge of Google Analytics & Google Tag Manager
- Proven ability to lead teams and collaborate cross-functionally
- Communication skills to articulate performance reports to senior leaders
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Desired Attributes
- Creative, proactive and growth-motivated
- Credible stakeholder champion, comfortable with commercial decision-making
Inclusive Workforce & Accessibility
Fresha fosters a culture where everyone feels respected and empowered. We celebrate diversity and do not tolerate discrimination, ensuring fair consideration for all applicants.
Protected characteristics considered: Race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disablity (and more).
If you have any accessibility needs (e.g., interview accommodations), please disclose them—we’re here to help. Adequate support is not a ‘nice-to-have’; it’s a standard.
Note: We may use AI recruitment tools for initial assessment; final decisions remain human-led.
Individuals who require additional support or have accessibility requests should feel welcome to escalate these at any point.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location