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Head of Growth Marketing
Head of Growth Marketing
At Zego, we understand that traditional motor insurance holds good drivers back. It's too complicated, too expensive, and it doesn't reflect how well you actually drive. Since 2016, we have been on a mission to change that by offering the lowest-priced insurance for good drivers.
From van drivers and gig workers to everyday car drivers, our customers are the driving force behind everything we do. We've sold tens of millions of policies, raised over $200 million in funding, and won numerous awards, including:
- Employer of The Year 2025 (The Insurance Post Awards)
- Excellence in Digital Marketing Award (British Insurance Tech Awards 2025)
And we're just getting started.
Purpose of the Role
Reporting to the Marketing Director, the Head of Growth Marketing is a pivotal leadership role responsible for driving new business acquisition and performance marketing across our insurance products.
You will:
- Lead the development and execution of the annual growth plan.
- Oversee a multi-million-pound budget, with a clear focus on customer acquisition aligned with CPA and LTV:CAC targets.
- Foster a strategic mindset, commercial acumen, analytical rigour, and deep knowledge of digital performance channels.
Collaborate cross-functionally with:
- CRM
- Brand
- Partnerships
- SEO
- Product
- Pricing
- Commercial Strategy
To deliver integrated marketing campaigns and maximise growth efficiency.
What You’ll Be Working On
Strategic Growth Planning
- Develop and lead the execution of Zego’s annual growth marketing plan, focusing on driving direct sales volume for our key insurance products: Personal Car, Private Hire, Van, and Delivery.
- Define quarterly growth targets aligned with broader commercial and marketing goals.
- Own and report on critical marketing efficiency metrics, including:
- CPA (Cost Per Acquisition)
- CAC (Customer Acquisition Cost)
- LTV (Lifetime Value)
- ROI (Return On Investment)
Utilisation of AI
- Leverage AI to uncover novel user needs through advanced analysis of:
- Customer data
- Behaviour patterns
- Market signals
- Use AI-driven experimentation to prototype, test, and validate innovative user journeys and growth opportunities:
- Google PMax, AI Max
- Optimise monetisation and retention strategies using:
- AI-powered insights
- Predictive churn prevention (via Predictive LTV Model)
- Continuously translate AI-powered insights into scalable growth initiatives.
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Budget Management
- Set and manage the annual growth marketing budget, ensuring spend aligns with high-efficiency channels.
- Conduct monthly forecasting and pacing reviews for optimal media investment.
Performance Marketing Execution
- Own paid acquisition across:
- Paid Search
- Paid Social
- Display
- Programmatic
- Emerging digital channels
- Develop a robust testing roadmap including:
- Creatives
- Audiences
- Channels
- Collaborate with CRM, Brand, Product, and Commercial Strategy leads to ensure:
- Consistent and cohesive messaging
- Aligned funnel strategy
- Build the Marketing Investment Engine to analyse:
- Channel performance
- Develop test-and-learn strategies
- Drive understanding of cause-and-effect relationships
Campaign Planning and Optimisation
- Lead (with Brand) quarterly integrated campaign planning and cross-channel execution.
- Own and prioritise growth initiatives, ensuring alignment with:
- Product launches
- CRM journeys
- Brand initiatives
- Analyse post-campaign results to iterate and improve future efforts.
Cross-Functional Collaboration
- Partner with:
- Head of Brand
- Lead CRM Manager
- Head of Partnerships
- Deeply understand current:
- Pricing strategy
- Underwriting to drive profitable LTV targeting.
- Share channel insights and collaborate on full-funnel growth strategies.
Leadership and Team Development
- Foster a high-performance, test-and-learn culture within the team.
- Champion Marketing’s role in securing appropriate resources based on company priorities.
What You’ll Need to Succeed
Trade Craft & Experience
- 5+ years of leadership experience in growth or performance marketing within a high-growth or tech-driven environment.
- Proven track record delivering results across paid channels with business efficiency, including:
- CPA, CAC, ROI
- Strong understanding of acquisition metrics across the customer journey.
- Expertise with key industry tools, including:
- Google Ads
- Meta Ads Manager
- Google Analytics
- Attribution/reporting tools
- Budget management experience with a commercial mindset.
- Stakeholder management and communication skills.
- Collaborative experience with:
- CRM
- Brand
- Product Marketing
- Experience in insurance or financial services is a plus but not essential.
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Working at Zego
Culture and Environment
- Zego’s team is truly international and inclusive, driven by:
- Great ideas
- Collaborative thoughtfulness -people are encouraged to contribute and grow.
- Opportunities for continuous learning through:
- Company training programmes
- Direct mentorship from industry experts
- Respecting diverse perspectives and growing from different viewpoints.
Our Hybrid Model: Zego Hybrid!
- Flexible hybrid work model designed to:
- Foster collaboration
- Enable autonomy
- Employees must spend at least one day per week in the central London office.
- Teams choose their preferred days for in-office collaboration.
- Benefits include:
- Coverage of costs for three company-wide events
- Hybrid travel contribution
Our AI Approach
- Zego emphasises:
- AI-powered optimisation for efficiency and innovation
- Curiosity and intentionality in leveraging AI
- Providing tools, support, and freedom for meaningful work
Benefits Package
- Market-competitive salary
- Private medical insurance
- Company share options
- Generous holiday allowance
- Robust career growth opportunities
Equality & Inclusion
Zego is an equal-opportunity employer, committed to prioritising diversity. We do not discriminate based on race, religion, national origin, gender, sexual orientation, age, marital status, or disability.
Need assistance with your application? Contact us at: people@zego.com.
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