Brilliantin Recruitment
Head of Growth Marketing (Crypto iGaming) - £120,000pa
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Head of Growth Marketing (Crypto iGaming)
Location: Remote / Flexible
Salary: Up to £10,000 per month + potential performance incentives
Brilliantin FinTech Recruitment is exclusively partnering with an exciting, well-funded, high-growth business preparing to launch a next-generation crypto-focused online casino later this year. This is a rare opportunity to join at the ground floor and build a customer acquisition engine from scratch.
We're looking for a commercially driven Growth Marketing specialist who lives and breathes player acquisition. This isn't a traditional brand marketing position; we're seeking someone who is obsessed with measurable ROI, customer growth, and performance metrics.
If your mindset is "Spend £X, acquire Y players, optimise, repeat," we'd love to speak with you.
The Opportunity
You'll take ownership of the customer acquisition strategy, building and executing campaigns that directly drive player registrations and first-time deposits. Working closely with senior leadership, you'll shape the entire go-to-market marketing strategy ahead of launch before scaling activity post-launch.
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Key Responsibilities
- Develop and execute a high-performing acquisition marketing strategy for a new crypto gaming platform.
- Plan, launch and optimise paid social, influencer and creator-led campaigns.
- Build scalable acquisition funnels focused on measurable customer growth.
- Analyse campaign performance, CAC, ROAS, conversion rates, and player LTV to continually improve results.
- Identify new acquisition channels and growth opportunities.
- Manage marketing budgets with a strong focus on ROI and commercial outcomes.
- Work alongside leadership to establish the marketing function from the ground up.
What We're Looking For
Essential Experience
- Minimum 3 years' recent experience within a crypto casino or crypto sportsbook environment.
- Proven success delivering performance marketing campaigns that directly generate player acquisition.
- Strong experience across social media, influencer, and creator marketing.
- Data-driven mindset with a track record of optimising marketing spend for measurable commercial results.
- Experience joining or building marketing functions within a start-up or high-growth business.
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Ideal Candidate
You'll be someone who:
- Thinks commercially before creatively.
- Can demonstrate tangible acquisition metrics and campaign success.
- Understands the crypto gambling landscape inside out.
- Thrives in fast-paced, entrepreneurial environments.
- Wants the opportunity to build something from day one.
Why Join?
- Opportunity to shape the launch of an ambitious new crypto gaming brand.
- Significant autonomy and influence from the outset.
- Well-funded business with exciting growth plans.
- Highly entrepreneurial culture where results are recognised and rewarded.
- Competitive package of up to £10,000 per month, depending on experience.
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