Legend London
Head of Growth & Performance Marketing (eCommerce)
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About Legend
Legend London is in a rapid scale phase. Our priority is simple: highly profitable growth.
This role exists for one reason: Maximise contribution profit while the business triples in revenue.
We specialise in menswear essentials, selling across the UK, US and international markets through a performance-led DTC model. We are founder-led, commercially disciplined, and obsessed with unit economics, not vanity metrics. We are hiring a commercially elite Head of Growth & Performance Marketing to own revenue scaling, paid media performance and the creative testing engine. This is not a brand-only role. This is a commercial leadership position with full accountability for revenue efficiency and scaling.
We're looking for someone who wants to build, not just manage, as we scale from an eight-figure business towards nine figures.
The Role
You will own the entire paid acquisition engine across Meta, TikTok and Google. Your mission:
- Scale revenue aggressively while improving CAC efficiency, LTV and contribution profit.
- Build and lead a high-output creative system capable of sustaining £10K-£50K+ per day per market.
- Report directly to the Founder.
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Core Responsibilities
Commercial Ownership
- Own paid media budget allocation across all markets
- Improve blended CAC and MER
- Increase contribution profit by SKU and country
- Improve 60-day and 90-day LTV
- Manage payback periods and capital efficiency
- Identify scaling constraints before they become problems
Performance Strategy
- Full ownership of Meta, TikTok and Google strategy
- Structure campaigns for aggressive, controlled scale
- Lead weekly revenue and efficiency reviews
- Drive data-led decision making across performance channels
Creative Testing Engine
- Build and systemise a 20–30+ new ads per week framework
- Develop angles, hooks and offer psychology
- Rapidly scale winners
- Ruthlessly cut underperformers
- Partner closely with creative strategists and editors
- Creative is the primary growth lever. You must understand this deeply.
Team Leadership
- Lead and develop internal performance team
- Set performance standards and clear KPIs
- Build a culture of accountability and output
- Improve reporting, dashboards and forecasting
What We’re Looking For
You must have:
- Experience scaling a DTC eCommerce brand (£10M–£80M+ range)
- Managed meaningful paid media budgets (min. £1M+ per month)
- Deep Meta expertise with creative-led scaling mindset
- Strong commercial understanding (CAC, LTV, MER, contribution margin)
- Proven record of scaling revenue while protecting margin
- High ownership mentality and bias toward execution
- You understand that revenue without contribution profit is useless.
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This Role IS For Someone Who Is:
- Commercially ruthless
- Unit Economics and CAC-LTV Obsession
- Hands-on in ad accounts
- Systems-driven
- Obsessed with creative output
- Comfortable making high-stakes budget decisions
- Motivated by scaling something significant
KPIs
- Revenue Growth
- Blended CAC
- MER
- Contribution Profit
- Creative volume & hit rate
- Customer LTV growth
- Capital efficiency & payback
Compensation
- £100K–£120K base (depending on experience)
- Performance bonus tied to revenue growth and contribution profit
Why Join Legend
- High-growth DTC environment
- Direct access to Founder
- Real ownership of the growth engine
- Opportunity to scale towards £100M+ revenue
- Performance-driven culture with high standards
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