Communications, Marketing & Engagement

• Lead communications and engagement functions to directly support income generation, funder confidence and organisational reputation.
• Ensure all external messaging demonstrates impact, value for money and strategic coherence.
• Grow individual giving, community fundraising and supporter engagement where there is clear return on investment.
• Oversee brand consistency and visibility across digital and offline channels.

Internal Collaboration & Income Culture

• Work closely with service and enabling teams to strengthen funding evidence, case studies and impact data.
• Build organisational understanding that income generation is a shared responsibility.
• Working with services and enabling teams to develop compelling cases for support.
• Equip teams with clarity on how funding, impact and delivery are connected.

Performance, Impact & Governance

• Establish and monitor KPIs covering income performance, ROI, cost-per-£ raised, engagement metrics and pipeline health.
• Report regularly to the Executive team and Trustees, providing transparent assessment of progress, risks and corrective action.
• Support Board assurance through disciplined performance monitoring and review points.

Team Leadership

• Provide line management, development and performance oversight for income generation and communications staff.
• Recruit, develop and retain high-quality team capability aligned to organisational needs.

Leadership Contribution

• Contribute as a senior operational leader to organisational planning, change and continuous improvement.
• Work closely with the Director of Services on future service design, positioning and sustainability.
• Undertake other duties appropriate to the seniority of the role and Catalyst Support’s mission.
• Strengthen partnership development with Mary Frances Trust to enhance county-wide support, with particular emphasis on provision for mental health services across both East and West regions.

Person Specification

Essential Experience

• Proven experience securing trust, grant and philanthropic income at scale, with clear evidence of income conversion and delivery.
• Track record of leading income strategies that generate net financial contribution, including roles where income targets were explicitly expected to cover or exceed post costs or programme investment.
• Experience operating in financially constrained, recovery-focused or turnaround environments, with responsibility for balancing income ambition against organisational risk.
• Experience of Board-level reporting, accountability and scrutiny, including transparent reporting of income performance against targets.
• Demonstrated ability to build senior relationships with funders, partners and individuals that translate into sustained or repeat income.

Desirable Experience

• Experience in mental health, wellbeing or community services.
• Experience overseeing communications and marketing functions.
• Experience operating within multi-stream or system-based service environments.

Skills & Competencies

• Commercially and financially astute.
• Strong analytical, forecasting and risk-management capability, including income pipeline assessment and contribution modelling.
• Confident influencer with credibility at senior and external levels.
• Strategic thinker with a strong bias towards delivery, outcomes and financial impact.
• Resilient, solutions-focused and adaptable in high-pressure, performance-driven environments.

Values & Behaviours

• Commitment to Catalyst Support’s values: Kindness, Integrity and Commitment.
• Collaborative, inclusive and trauma-informed approach.
• Commitment to equality, diversity and lived-experience leadership.

Equal Opportunities Statement

We acknowledge the unique contribution that all Catalyst employees, volunteers and clients can bring to our organisation in terms of their culture, race, gender, sexual orientation, gender reassignment, marital status, nationality, age, religion or belief and any physical disability or history of mental health or additional problems.

We recognise the value of lived experience and the unique perspectives that people bring, and we actively encourage applications from women from diverse backgrounds.

All appointments are based on merit and no applicant or volunteer will be treated unfairly or discriminated against. All employees and volunteers have equal access to development.

Any employee or volunteer who breaches this policy may be subject of grievance and/or disciplinary procedures.

This post is subject to the Disclosure and Barring Service (DBS) check at an enhanced level. Please note past drug and/or alcohol or criminality history will not necessarily discount you from undertaking this role.

Catalyst Support is committed to providing reasonable adjustments throughout the recruitment process and in employment. Please let us know if you require any adjustments to support your application.

Amendments:

This role description accurately reflects the present position; it may be amended and reviewed. Any change will be made following a period of consultation.