Wythall Animal Sanctuary
Head of Income Generation

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Lead income growth for Wythall Animal Sanctuary and help shape its future as a thriving, community-focused animal welfare campus.
Location: Wythall, Worcestershire
Salary: £45,000 – £55,000 Full-time (part-time over 0.6 FTE considered. Salary pro-rata)
Closing date: 9 a.m. Monday 17th August
About Wythall Animal Sanctuary
Since 1968, Wythall Animal Sanctuary has provided safety, care and second chances to animals in need.
We are an independent, non-destruct animal sanctuary with a proud history, a strong local reputation and a deeply committed community of employees, volunteers, supporters and donors. From our multi-acre site near Solihull, we rescue, rehabilitate, rehome and provide sanctuary to dogs, cats, rabbits and ponies. We provide lifelong care to animals who cannot be rehomed and operate boarding kennels that generate important commercial income.
We are now looking for our first Head of Income Generation to help us build on these strong foundations and lead the charity into its next chapter.
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About the role
As Head of Income Generation at Wythall Animal Sanctuary, you will lead the development and delivery of a bold, sustainable fundraising and income strategy that supports the charity’s ambitious 10-year transformation into a modern, multi-species Community Campus.
Working closely with the new CEO, who is being recruited in parallel, you will diversify and grow income across individual giving, legacies, community fundraising, grants, corporate partnerships and commercial opportunities, while strengthening supporter relationships, improving digital engagement and embedding data-led decision-making. This is a strategic and hands-on role for someone who can turn ambition into practical plans, build long-term income resilience and help protect the Sanctuary’s trusted community identity as it enters an exciting new chapter.
The person we are looking for
We are looking for an experienced income generation or fundraising leader with a strong track record of growing sustainable income and developing multi-stream fundraising strategies. You will bring strategic thinking, commercial awareness and a hands-on approach, with the ability to turn plans into measurable results across areas such as individual giving, corporate partnerships, trusts and foundations, community fundraising and legacy giving.


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An excellent relationship-builder and confident communicator, you will be comfortable using data and insight to improve performance, working in evolving environments with limited resources, and balancing innovation with respect for Wythall Animal Sanctuary’s heritage, values and trusted community relationships.
Please click on the link to be redirected to the Peridot Partners website, where you will find full details of the role and how to apply.
Applications for this role close at 9 a.m. Monday 17th August.
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