Value Retail
Head of Market - Europe
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Overview
We are seeking a senior commercial leader to drive growth, partnerships, and market development across Europe. The Head of European Markets will lead regional strategy across priority source markets, with a focus on commercial performance, partner acquisition, brand visibility, and premium customer growth. The role is ideally suited to a candidate with experience in luxury travel, destination marketing, premium retail, or high-end tourism.
Scope of Services
Strategic Market & Partnership Leadership
- Drive market development strategies across key European territories to strengthen regional presence and unlock commercial growth.
- Identify, originate, and structure strategic partnerships with travel trade, luxury travel, mobility, accommodation, financial services, and tourism stakeholders across Europe.
- Define market-specific propositions and go-to-market plans for high-value audiences in priority European markets.
- Bring expertise and knowledge of membership programmes to support business development strategy, partner acquisition, and customer engagement across European markets.
Commercial Leadership & Revenue Growth
- Drive the regional commercial pipeline, including opportunity development, proposal leadership, negotiation, and agreement closure.
- Drive revenue growth, market penetration, and premium customer acquisition across priority European markets.
- Set regional priorities and allocate focus based on market performance, opportunity, and strategic relevance.
- Drive regional budget management, ensuring disciplined investment planning, ROI tracking, and alignment with commercial priorities.
Regional Marketing Strategy & Activation
- Lead regional marketing activations and partner campaigns aligned with brand and commercial objectives.
- Ensure consistent yet locally relevant storytelling and market positioning across European source markets.
- Monitor and optimise campaign performance against agreed KPIs, budgets, and regional priorities.
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Stakeholder Leadership & Cross-Market Management
- Lead strategic relationships with key partners, agencies, and public stakeholders across European markets.
- Ensure effective coordination across internal teams and external market representatives to deliver against regional objectives.
- Lead, coach, and develop market-facing team members and external representatives, setting clear priorities, accountability, and performance expectations across the region.
- Provide market intelligence and strategic recommendations to support planning, decision-making, and long-term growth.
Deliverables & Outcomes
- Clear market strategies and execution plans in place across priority European markets
- Secured high-value strategic partnerships and commercial agreements across Europe
- Improved commercial performance, brand visibility, and premium customer reach
- Actionable market insight to inform future investment and growth priorities
Required Experience & Expertise
- Proven leadership experience across European markets within luxury travel, destination marketing, tourism, or related sectors
- Strong commercial, partnership, and business development expertise in international B2B and B2B2C environments
- Demonstrated ability to lead multi-market strategies and influence senior stakeholders across geographies
- Strong negotiation, analytical, and performance management capability
- Strategic, results-driven, and able to operate with high autonomy in a fast-paced international environment
The Role
The Head of European Markets will lead regional strategy across priority source markets, with a focus on commercial performance, partner acquisition, brand visibility, and premium customer growth. We are seeking a senior commercial leader to drive growth, partnerships, and market development across Europe.
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Location
This role can be based close to any of our European Villages. It is a hybrid role with frequent travel.
Starting Minimum Salary
96,000
What You'll Be Doing
- Drive market development strategies across key European territories to strengthen regional presence and unlock commercial growth.
- Identify, originate, and structure strategic partnerships with travel trade, luxury travel, mobility, accommodation, financial services, and tourism stakeholders across Europe.
- Drive revenue growth, market penetration, and premium customer acquisition across priority European markets.
- Set regional priorities and allocate focus based on market performance, opportunity, and strategic relevance.
- Lead regional marketing activations and partner campaigns aligned with brand and commercial objectives.
- Lead strategic relationships with key partners, agencies, and public stakeholders across European markets.
What We're Looking For
- Proven leadership experience across European markets within luxury travel, destination marketing, tourism, or related sectors
- Strong commercial, partnership, and business development expertise in international B2B and B2B2C environments
- Demonstrated ability to lead multi-market strategies and influence senior stakeholders across geographies
What We Offer
- A warm welcome, the chance to build an ever-evolving career story, and benefits designed around your lifestyle, physical, mental and social wellbeing
Our Commitment
We're proud to be a diverse and inclusive employer — and we mean it. The best ideas come from people who don't all think the same, and we welcome applications from every background. Come as you are.
The Bicester Collection exists to be experienced in the real world. To be actual, not virtual. To be lived. We'll never stop evolving. Are you ready for the challenge? #ExtraordinaryTogether
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