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Head of Marketing
The Brand
Co-founded by Ellie Goulding in 2020, SERVED has quickly established itself as one of the fastest-growing FMCG brands in the UK. In September 2023, Heineken acquired a significant minority stake, marking a major milestone in the brand’s growth journey.
Our award-winning drinks are crafted for modern lifestyles without compromising on flavour. The range includes ready-to-drink cocktails and vodka & sodas, made using only the finest natural, sustainably sourced ingredients and premium spirits.
SERVED was the 2nd fastest-growing RTD spirit brand in the UK in 2025 and is now stocked in over 35,000 distribution points, including Tesco, Sainsbury’s, Asda, Morrisons, Ocado, Spar, Dhamecha, Parfetts, Premier, Londis, Budgens, Bestway Group, and Booker Group.
The UK RTD category has grown 47.5% in the last five years and was worth £866m in 2024. The premium ready-to-drink cocktail category grew by an astonishing 87% last year, as consumers look to enjoy high-quality cocktails in a convenient and sustainable format; a trend that shows no signs of slowing down.
We are led by a team who are passionate about the brand and maintain exceptionally high standards in all aspects of the business. We’re looking for like-minded people who are entrepreneurial, self-starters, hungry and itching to make things happen.
The Opportunity
A rare opportunity to join the team at an early stage and have a meaningful impact in a business that is growing exponentially. Reporting to and working directly alongside the founders, the brand is looking for an entrepreneurial and ambitious Head of Marketing to develop and execute an innovative marketing plan to deliver category-leading growth.
What You’ll Be Responsible For
- Own and execute the end-to-end marketing strategy, aligned to company objectives.
- Managing and growing the premium and aspirational positioning of the SERVED brand.
- Full marketing P&L accountability and budget management.
- Develop best-in-class creative campaigns across all marketing channels.
- Own and execute Customer Relationship Management (CRM) strategy to deliver results against KPIs.
- Own and execute social media strategy across Instagram, TikTok, and LinkedIn, and deliver results against KPIs.
- Own the full-funnel paid social strategy, working alongside our performance marketing team.
- Develop and deliver category-leading brand activation across all channels.
- Develop and deliver trade marketing plans alongside our on-trade and off-trade teams.
- Lead presence at key industry events, trade shows, and festivals.
- Develop strong brand partnerships that drive engagement and meaningful growth.
- Deliver premium brand experiences that drive trial and visibility across all channels.
- Plan and execute high-impact ATL campaigns, including sampling, festivals, PR, and social amplification.
- Provide *post-marketing campaign analysis and interpretation, defining delivered value and ROI and incorporating these results and learnings into future campaigns.
- Managing and developing a high-performance marketing team to deliver growth in-line with strategy.
- Work closely with founders and senior leadership to drive growth and develop a high-performance culture.
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What We’ll Be Looking For In You
- Education: To at least degree level, or equivalent, with a minimum of 5 years’ relevant marketing experience within a premium, fast-growing and disruptive brand.
- Experience: You’ve been directly responsible for leading marketing plans across media, digital, experiential, and PR.
- Mindset: A creative thinker with a disruptive, entrepreneurial, challenger brand mindset.
- Track Record: Able to demonstrate a track record of successfully surpassing KPIs.
- Commercial Acumen: Results-oriented, think commercially, value every pound, and are a great brand ambassador.
- Soft Skills: Positive, ambitious, self-sufficient, great with people, and a real team player.
- Work Ethic: Extremely well organised, with a structured, methodical approach to work.
- Passion: A passion for working within a small, fast-paced, entrepreneurial environment where no task is too small.
- Location: Available to commute to our London office with flexible working practices.
What’s In It For You
- To be part of one of the fastest-growing and exciting businesses in the drinks industry, co-owned by Ellie Goulding.
- A chance to work alongside the founders to learn, develop, and grow alongside the business.
- A chance to work with Ellie Goulding and her hugely talented team.
- A unique opportunity to join the brand at an early stage in one of the most exciting new drinks categories.
- To be part of a business that’s on a mission to change the way we drink—we’re ethical, honest, and transparent.
- You’ll pick up new skills and experiences, broadening your knowledge and capabilities to push you to the next level.
- As much SERVED as you would like.
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Package & Benefits
- Competitive base salary
- Annual bonus, based on achieving annual KPIs
- 25 days holiday + public holidays
- 3% employer pension contribution, with a 5% optional employee contribution
- 4 PM Friday finish
- Free SERVED for yourself, plus product discount codes for friends and family
- Private Medical Insurance with Bupa
- Hybrid working: 3 days in our London Waterloo office, 2 days work from home
Vision
At SERVED, we believe in having a diverse team of like-minded, enthusiastic, hard-working, and skilled people who make us who we are, and who are a fundamental part of our growth and success.
We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate against workers or job applicants on the basis of race, age, nationality, ethnic or national origin, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, disability, religion or belief, gender, or sexual orientation.
If being part of a hugely exciting and growing brand sounds exciting to you and you have the right skills, attitude, and drive to help us lead the way as the UK’s leading premium RTD brand, then we would love to hear from you.
Notes
- Due to application volume, we can only respond to the most relevant candidates. You should hear from us within 2-5 days if your application has been successful.
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