BlueOptima
Head of Marketing
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Head of Marketing
Senior Marketing Manager
BlueOptima | Business Intelligence for Engineering Leadership
Company Description
BlueOptima is an engineering intelligence platform trusted by some of the world’s largest banks, insurers, and enterprises. We empower CTOs, CIOs, and engineering leaders with objective data to measure software engineering productivity, prove AI ROI, and reduce delivery risk.
The AI coding tool adoption conversation is critical for enterprise tech—but few organisations can demonstrate its real-world impact. We provide the data-driven answers and the commercial approach to communicate them to decision-makers.
About the Role
This is a senior, hands-on marketing role reporting directly to the CRO, with full ownership of the marketing function, budget, and execution. Your primary accountability is the marketing-sourced pipeline—not vanity metrics like impressions or MQL volumes, but qualified discovery meetings that convert into revenue.
Key tenure benefits:
- Direct access to the CRO for fast decision-making, zero bureaucratic approvals
- Full control of the marketing budget (£10K annual bonus tied to KPIs)
- Ownership of a content manager and strategic partnerships with sales development, account executives, and RevOps
- Balanced hybrid lifestyle: London HQ (3 days in-office), 2 remote, plus 4 weeks annual flexible WFH + 12 weeks+ parental leave
In this role, you won’t brief agencies or review decks—you’ll shape and execute strategy, ensuring consistent brand position while driving pipeline.
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Key Responsibilities
Core Accountabilities
- Set and own the monthly marketing-sourced pipeline target, reporting progress weekly to the CRO
- Design, plan, and execute major content-led campaigns (research-backed, multi-touch) including:
- Dedicated landing pages
- Email nurture sequences
- SDR outreach campaign assets
- Webinars & follow-up workflows
- Supporting sales collateral (one-pagers, blog series, social assets)
Campaign Execution
- Manage all paid channels (LinkedIn ABM, paid search), with data-driven budget allocations and performance analysis
- Lead our webinar programme, from topic selection through to post-event follow-ups & attendance conversion
- Develop a field marketing and executive event programme to engage CTO/CDO/engineering leaders
Technology & Operational Leadership
- Collaborate with RevOps to ensure seamless UTM tagging, lead scoring, and attribution in HubSpot
- Brief and manage external creative/social support vendors to elevate campaign creativity
- Maintain consistent, authoritative BlueOptima brand presence in target buyer communities
Qualifications & Requirements
What We’re Looking For
✅ 8+ years in B2B marketing, with a strong enterprise SaaS background ✅ Ownership of marketing-sourced pipeline metrics, not just CMO vanity stats ✅ Proven ability to separate MQLs from genuine buying signals—campaigns should incentivise engaged discovery, not fluff ✅ Advanced HubSpot expertise: lead scoring, workflow, and attribution model evaluation ✅ Strategic campaign execution mentality—you’ll manage external vendors but judge quality and lead creative briefs ✅ Bonus advantage: Experience in developer tooling, DevOps, cybersecurity, or tech interfaces for engineering decision-makers
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Not a Fit
❌ High-velocity SMB/product-led growth roles—we run 5–8-month enterprise sales cycles ❌ Roles focused on vanity brand gestures over pipeline contributions (this is a pipeline-first role)
What Success Looks Like (Year 1 Goals)
✔ Exceeded marketing-sourced pipeline target with demonstrable impact ✔ Improved MQL to meeting conversion rate via better quality scoring workflows ✔ Launched and closed 4+ major campaigns, each with clear pipeline attribution ✔ Built a sales-trusted motion where Rev teams rely on marketing data consulting
Additional Offerings
Compensation: £80K–£90K base, £10K annual bonus (achievement-based) ✅ 32 days holiday + bank holidays ✅ 12 weeks paid maternity/paternity leave + flexible parental benefits ✅ 4 weeks/year innovative remote WFH policy + work-from-home equipment stipend ⚙️ Annual leave purchase (up to +10 vacation days) 🚲 Cycle-to-Work Scheme 🐕 Pet-friendly office 🎓 Sponsored learning & development
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