Hackstons
Head of Marketing
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Head of Marketing: Luxury Investment & Retail
Location: London, EC3R 8DE
Salary: £55 - £70,000 Depending on Experience
Hours: 9am - 5pm Monday to Friday (1 day remote per week)
About Us
Hackstons is a London-based luxury asset firm specialising in fine wine, rare whisky and alternative investments. We support private clients in building long-term wealth through premium asset ownership, backed by education, secure storage and a curated retail experience.
The Role
We are seeking a commercially minded, highly driven Head of Marketing to lead day-to-day marketing activity across the business, with a primary focus on lead generation, customer acquisition and revenue growth for our whisky cask investment division.
This is a hands-on, performance-driven role for someone who thrives on campaign optimisation, funnel performance and measurable results. You will own marketing strategy and execution across paid advertising, CRM, lead nurturing and acquisition initiatives, working closely with senior leadership, external agencies and in-house creative support.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
Lead Generation & Performance Marketing (Core Focus)
- Own the lead generation strategy for the whisky cask investment division.
- Track and report on CPL, ROAS, conversion rates, lead quality and revenue attribution.
- Identify opportunities to improve acquisition performance, lead nurturing & conversion
Content, Social & PR
- Oversee content strategy, organic social media, PR activity and email content.
- Manage external agencies, freelancers and internal creative support.
CRM & Lead Nurturing (HubSpot)
- Ensure accurate lead tracking, attribution and pipeline visibility.
- Produce regular CRM performance and conversion reports.
Reporting & Commercial Performance
- Produce regular reports across all marketing channels.
- Analyse performance data and provide actionable insights.
Collaboration & Leadership
- Work closely with Sales, Retail, eCommerce and Leadership teams.
- Lead and coordinate Marketing Executives, content support and external partners.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What We’re Looking For
- Minimum 5 years’ experience as a Marketing Manager (luxury, retail, eCommerce, investment or premium consumer sectors preferred).
- Strong understanding of lead generation and performance marketing.
- Experience managing paid campaigns across Meta, Google, LinkedIn, etc.
- Strong CRM experience, ideally with HubSpot.
- Commercially minded with strong understanding of ROI, attribution and conversion metrics.
- Confident managing agencies, creatives and internal stakeholders.
- Highly organised with ability to manage multiple projects.
We Offer
- Exposure to alternative investments and HNW clients
- Collaborative, ambitious environment
- Company pension, 21 Days Holiday + Bank Holidays
- Eligibility for our Cask Loyalty Programme (gifted casks at 3, 5 and 10 years)
- Staff discount in our Knightsbridge retail experience
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location