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Head of Marketing
BlueOptima – CRO Reporting Senior Marketing Leader
About the Company
BlueOptima is an engineering intelligence platform trusted by leading financial institutions, insurers, and enterprises. Our mission is to assist CTOs, CIOs, and engineering leaders in quantifying software engineering productivity, validating AI ROI, and lowering delivery risk. In a landscape where AI coding tools are proliferating but ROI often remains opaque, we provide the clarity needed for boards to make informed decisions.
The Role
This is a senior marketing hire, reporting directly to the Chief Revenue Officer (CRO). As the head of marketing, you will own the full marketing function, encompassing strategy, budgeting, campaign execution, and revenue-pipeline contribution.
Your core accountability: marketing-sourced pipeline, not vanity metrics like webpage impressions or Marketing Qualified Leads (MQL) for its own sake—but discovery meetings that convert into revenue.
Key opportunities:
- Direct access to the CRO, full marketing budget ownership, and operational authority to move fast without bureaucratic red tape.
- Direct oversight of one content manager, collaboration with external creative partners, and alignment with Sales Development and Account Executive teams to execute a unified go-to-market strategy.
- Partnering closely with RevOps to ensure HubSpot, lead scoring, and attribution systems are optimised and functioning effectively.
This is a hands-on role. You will develop strategic direction and execute it yourself. If you thrive on briefing external agencies or reviewing PowerPoint decks, this role is not for you.
Key Responsibilities
Pipeline Ownership & Accountability
- Define and report on marketing-sourced pipeline targets weekly to the CRO.
- Achieve measurable pipeline contribution and revenue impact from marketing initiatives.
Campaign Execution
- Lead major annual content-driven campaigns built around research outputs, delivering:
- Full asset kits (landing pages, email nurture sequences, SDR/SE outreach sequences, webinars, supporting blogs, sales briefs, and social content).
- Manage paid-channel budgets, leveraging LinkedIn ABM and paid search campaigns based on conversion data, not assumptions.
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Webinar & Executive Engagement
- Own the entire webinar programme, from topic selection to post-event follow-up, ensuring high-conversion engagement.
Field Marketing & Events
- Plan and execute field marketing programmes and executive events—employing a targeted, relationship-driven approach tailored to executives at fortune 1000 banks, insurers, and technology enterprises.
Technology & Operations
- Own HubSpot workflows and campaign tracking, ensuring:
- UTM parameter structure is consistent and accurate.
- Lead scoring is grounded in actionable signals for sales intent.
- Lead routing aligns with RevOps playbooks.
- Directly brief external agencies and internal collaborators to deliver cohesive campaigns managing creative and social content.
Brand Positioning
- Ensure BlueOptima brand presence is consistent, credible, and impactful in the spaces and channels where target buyers engage.
Requirements & Qualifications
What We Seek
- 8+ years in B2B marketing, with a significant focus on enterprise SaaS environments.
- Proven track record of owning and meeting pipeline targets; you know the distinction between throwing more clicks their way and identifying real buying signals.
- Proficiency in HubSpot: Not basic administration, but expertise to evaluate and refine lead scoring models, routing workflows, and attribution reports to align with enterprise sales cycles (typically 5–8 months).
- Exceptional writing and strategic briefing abilities.
- Campaigns require research-heavy, content-dense asset development; you can shape outreach while ensuring delivery by external teams.
- A meaningful advantage if you possess domain expertise in:
- Developer tooling, DevOps, cybersecurity, or related SaaS solutions aimed at engineering leadership—it speeds onboarding and buyer alignment.
- Alignment mindset: The role thrives on ownership, urgency, and direct influence within the company.
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What We Do Not Seek
- Candidates with a high-velocity SMB, plg, or product-led growth background—this environment demands deliberate, relationship-driven, account-based motion overchasing nomenklature.
- Brand-centric professionals: A robust brand is foundational, but the role is pipeline-first.
Success Metrics (After 12 Months)
- Met your marketing-sourced pipeline target.
- Improved MQL to meeting conversion rates meaningfully.
- Executed four major, research-based campaigns with quantifiable pipeline impact.
- Built a marketing motion that enables sales and fosters habit.
Benefits
BlueOptima nurtures its team with a compelling benefits package:
- Office-based (3 days pom-target HQ, 2 remote work days):
- London HQ, pet-friendly workspace.
- Flexible work options:
- 2 additional remote days per working week at any time.
- 4 weeks per year specific for "global deep focus" (complete work-from-anywhere).
- Competitive Leave & Wellbeing:
- 32 days of holiday (including bank holidays).
- 12-week paid maternity leave + enhanced paternity support.
- Employee Annual Leave-Purchase Plan (up to an extra *10 days).
- Support & Growth:
- Latest technology and work-from-home equipment stipend provided.
- Cycle-to-Work bike scheme for employees.
- Development & Culture:
- Sponsored professional Learning & Development programmes.
- Team socials and collaboration opportunities.
Ready to Apply?
Stay up to date via LinkedIn or join our Talent Community. Visit our Career page for more opportunities.
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