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Head of Marketing - Based in London - B2C Experience Required
About the Role
We're looking for an experienced Head of Marketing to lead and evolve our client's marketing function during an exciting period of growth.
Reporting into the leadership team, you'll own the end-to-end marketing strategy, leading a high-performing team across Performance Marketing, CRM and Content. You'll be responsible for driving customer acquisition, retention, brand development, and commercial growth while building a best-in-class marketing function.
This is a highly commercial leadership role for someone who thrives in fast-paced B2C businesses and enjoys balancing strategic thinking with hands-on execution.
What You'll Be Doing:
- Develop and own the overall marketing strategy aligned to business objectives.
- Lead, coach, and develop three direct reports: Head of Performance Marketing, Head of CRM, and Senior Content Manager, with oversight of a 10-person marketing team.
- Set clear marketing objectives and OKRs, creating a high-performance culture focused on measurable impact.
- Own the marketing budget and media investment strategy across brand and performance channels.
- Drive customer acquisition, retention, and customer lifetime value through data-led decision making.
- Develop and evolve the brand strategy, strengthening market positioning and awareness.
- Lead integrated, through-the-line marketing campaigns across digital and offline channels.
- Oversee paid media, SEO, CRM, lifecycle marketing, content, and customer engagement strategies.
- Build strong relationships with internal stakeholders, agency partners, and the wider group marketing function.
- Act as the senior marketing voice within the leadership team, influencing commercial decision-making.
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You'll Bring:
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- At least 5 years' experience leading a marketing function within a B2C business.
- A proven track record of delivering customer growth across acquisition, retention, and brand.
- Strong experience across performance marketing, CRM/lifecycle marketing, and brand strategy.
- Experience managing significant marketing budgets and optimizing media investment.
- Commercial acumen with the ability to balance data, insight, and intuition when making decisions.
- Experience leading both analytical and creative teams.
- Strong stakeholder management and communication skills.
- The ability to thrive in a fast-moving, high-growth environment where priorities can evolve quickly.
- A collaborative leadership style with a passion for developing people and creating high-performing teams.
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