WHO WE ARE

We’re here to drive tech-enabled change for property developers to shape the communities of the future! 🏗️🌍

We’re supercharging the entire development process by building cutting-edge technology for every stage of a property developer’s journey towards unlocking land 🏡🔑 90% of the top 200 global cities face a housing crisis - and it’s still too difficult for developers to build the places we need. To keep up with demand, the property industry needs to keep evolving…

And that’s where LandTech comes in💡 Since 2014, we’ve been leading the charge. 🚀

Established by two co-founders passionate about solving a complex problem, our game-changing products have become the industry standard for site sourcing and assessment. Now, we’re a multi-million-pound powerhouse carving our path to international success! 🌎🔥

We are on a mission to drive tech-enabled change for developers to shape the communities of the future. LandTech is supercharging the whole development process by building technology for every stage of a property developer's journey towards unlocking land. 90% of the 200 top global cities have a housing crisis and it's too difficult for property developers to build the places we need. To keep up with demand, the property industry needs to keep evolving. LandTech is part of that evolution. Established in 2014 with two Co-Founders passionate about solving a complex problem, our product offering is the industry standard for site sourcing and assessment, and we are now a multi-million-pound business carving a path to international success.

THE ROLE

The Head of Marketing sits within the Commercial function, reporting to the VP of Commercial, and leads the strategy and execution of LandTech's brand and demand generation across the UK and US markets. This role translates company objectives into an integrated marketing strategy spanning digital, content, events, and communications - building a strong, differentiated brand while driving measurable pipeline and revenue impact. Working in a hybrid in-house and agency model, the Head of Marketing recruits and develops a high-performing team, manages external partners with rigour, and partners closely with Sales, Product, and Customer Growth on go-to-market planning and pipeline health. This is a role for a strategic marketing leader who pairs vision with decisive execution, uses data to drive decisions, and is comfortable engaging on commercial challenges that sit beyond marketing's direct ownership.

KEY ROLE ACCOUNTABILITIES

• Integrated marketing strategy: Lead the development and execution of a fully integrated marketing strategy that drives awareness, demand, and brand growth across all LandTech solutions, aligned to company objectives and the Land Intelligence vision.
• Brand and channel ownership: Shape cohesive marketing initiatives across digital, content, events, and communications, ensuring consistent messaging and positioning across all audiences, and own the digital marketing strategy (SEO/SEM, social, email, paid media) to maximise visibility, engagement, and lead generation.
• Data-driven decision making: Use customer insight, market intelligence, and data-driven analysis to inform strategy, identify opportunities, and continuously improve marketing effectiveness and ROI.
• Go-to-market leadership: Lead go-to-market execution in partnership with Product, Sales, and Customer Growth - translating scoped product releases into clear positioning, phased launch plans, and audience-appropriate messaging, without overpromising unbuilt functionality.
• Pipeline diagnostics: Partner with the Revenue team to interrogate full-funnel conversion data, surfacing where drop-off occurs - including where the root cause sits outside marketing's direct control - and translating that insight into clear, actionable recommendations for the Revenue team to act on.
• Lead quality & SDR alignment: Own MQL definition and lead-scoring criteria in partnership with the SDR function, using SDR disposition and conversion data to continuously refine targeting, messaging, and lead quality.
• Lifecycle & expansion marketing: Partner with Customer Growth to develop marketing programmes that support retention, cross-sell, and expansion - including GMV and LandInsight bundle campaigns - extending marketing's remit beyond top-of-funnel acquisition.
• AI-enabled ways of working: Embed AI tools and automation into the team's day-to-day practitioner workflows - not just evaluating tools strategically - driving adoption and measurable efficiency gains, and building a culture of experimentation.
• Team leadership: Build, lead, and develop a high-performing marketing team in a hybrid in-house and agency model, recruiting exceptional talent, coaching and mentoring team members, and fostering a culture of creativity, accountability, and continuous learning.
• Agency and partner management: Manage external agency and freelancer relationships, setting clear briefs, holding partners to account on performance, and ensuring seamless integration with in-house priorities.
• UK & US market leadership: Lead marketing strategy and execution across the UK and US, including national housebuilder targets in the US - working with commercial stakeholders each quarter, alongside the budget and forecast cycle, to plan and prioritise resourcing and investment across the two markets based on business need, not by default.
• Budget & forecast alignment: Build and manage the marketing budget and pipeline targets in direct alignment with the company's annual and quarterly revenue forecast, ensuring marketing-sourced pipeline, spend plans, and departmental OKRs are traceable to the commercial forecast and re-forecast as it changes.
• Values leadership: Champion LandTech's values of Accountability, Cohesion, and Courage, fostering a culture of ownership and collaboration within the marketing team.