NCT Charity
Head of Marketing
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Role Details
Title: Head of Marketing
Contract/Job Type: Contract (12 month maternity cover contract starting early October 2026)
Hours per week: Full-time (9-5pm Monday to Friday)
Location: Remote with regular travel to London for events and meetings
Salary: £52,000
Closing date: Sunday 2 August
Interview dates:
- 1st round: Wednesday 19 August
- 2nd round: Friday 4 September
About NCT
NCT is the national charity for pregnancy, birth, infant feeding and early parenthood.
Our Vision
A society where everyone who becomes a parent feels confident, connected and safe.
Our Work
Through our For Every Parent strategy, we're working to make that vision a reality. We support parents with trusted information, practical help, local communities and a stronger voice in the issues that matter to families.
For 70 years, we've been by parents' sides through the excitement, uncertainty, wonder and challenges of becoming a parent. Today, our volunteers contribute more than 70,000 hours of community service each year, helping parents build friendships, find support and feel less alone.
We educate and empower parents with evidence-based information and support. We advocate and act by listening to parents' experiences, raising their voices and campaigning for change. No judgement. No exceptions.
About the Role
This is an exciting opportunity to lead NCT’s marketing through an important period of growth, change and brand development, joining us for a 12 month fixed-term contract to cover maternity leave.
As Head of Marketing, you’ll lead our integrated marketing function, with a clear focus on driving income growth, particularly through course bookings, strengthening how parents see and experience NCT, and supporting wider revenue generation through partnerships.
You’ll bring together brand, content, campaigns and performance marketing so that our activity is more coordinated, audience-led and commercially focused. Working closely with colleagues across Parent Services, Fundraising, Digital Product and the wider organisation, you’ll make sure marketing plans are clearly connected to the outcomes that matter - from first awareness through to booking a course and beyond.
You’ll also play a key role leading NCT’s Content Studio: a central in-house function designed to deliver high-quality, consistent and effective content across our website, social media, email, campaigns and other channels.
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This is a senior leadership role for someone who can balance strategic thinking with practical delivery, brand building with commercial performance, and creativity with clear measurement and accountability.
Your role will include:
- Leading a commercially focused marketing strategy that drives course bookings, supports partnership income and strengthens NCT’s visibility with parents.
- Setting clear campaign cycles and making sure paid, owned and earned channels work together as a coordinated system.
- Acting as guardian of NCT’s brand, ensuring clarity, consistency and integrity across marketing, communications and wider organisational activity.
- Leading NCT’s Content Studio, making sure content is high quality, accessible, audience-led and aligned with our brand, messaging and tone of voice.
- Overseeing marketing performance, including paid media, agency relationships, campaign KPIs, budget management and reporting.
- Using insight, performance data, brand tracking and parent feedback to improve marketing activity and support better decisions.
- Building strong relationships across NCT, helping teams work together effectively and reducing silos around shared priorities.
- Leading and developing your team with clarity, trust and clear expectations, creating the conditions for people to do their best work.
- Supporting a culture of inclusive, values-led leadership where fairness, accessibility, collaboration and trust are reflected in how decisions are made and work is delivered.
About You
You’ll be a strategic, commercially minded marketing leader who understands how to turn insight into action and activity into measurable results.
You’ll be confident leading integrated campaigns, managing budgets and using performance data to make decisions. You’ll understand how brand, content, audience insight, digital channels and commercial outcomes connect, and you’ll be able to bring those elements together in a clear, focused and practical way.
You’ll also be someone who can create pace without creating confusion. You’ll set direction clearly, help people prioritise, and give teams the confidence to move forward. You won’t wait for everything to be perfect before making progress, but you’ll have the judgement to know where quality, consistency and risk need careful attention.
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Alongside this, you’ll be a collaborative and inclusive leader who enjoys working across an organisation, building strong relationships and helping others see how marketing can support shared goals.
You’ll bring:
- Experience of leading integrated marketing activity that supports income growth, customer acquisition or commercial performance.
- Strong understanding of brand, content, campaigns and channel planning, including how different channels work together.
- Confidence using data, insight and performance reporting to shape strategy and improve activity.
- Experience managing budgets, forecasting spend, and making decisions about return on investment.
- Strong judgement, with the ability to balance brand building, income performance, audience needs and organisational priorities.
- The ability to lead teams through delegation, coaching and clear decision-making.
- A proactive, improvement-focused approach, with confidence introducing new ways of working and helping teams become more forward-looking.
- Excellent stakeholder engagement skills and the ability to work well across boundaries.
- Strong emotional intelligence, resilience and judgement, particularly when working through change or ambiguity.
- A commitment to NCT’s purpose, values and ambition to be there for every parent.
Our Benefits
We value our team and offer fantastic benefits to support your well-being and professional growth:
- 30 days annual leave (excluding Bank Holidays)
- Pension matched up to 5%
- Flexible working options to suit your lifestyle
- Employee Assistance Programme, including 24/7 GP access, personalised counselling, legal advice and more
- Life Assurance for peace of mind
- Free eye test for all staff, with further discounts
- Blue Light Discount card
At NCT, we’re committed to fostering an inclusive and diverse workforce. If you need reasonable adjustments during the recruitment process or within your role, please let us know—we’re here to support you. Ready to make a difference? Apply now and be part of something truly special.
For the full JD and how to apply please use Charity Job: https://www.charityjob.co.uk/jobs/national-childbirth-trust/head-of-marketing/1077386?tsId=36
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